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McFarlane Toys Teams Up With UFC to Create Powerhouse Line of Collectibles

McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with UFC, the world’s premier mixed martial arts organization. This strategic partnership marks an exciting new chapter as McFarlane Toys will deliver both physical and digital collectibles to fans worldwide, spanning the dynamic UFC roster. The collectibles will immortalize some of UFC’s most iconic athletes and moments as 6”, ultra-detailed, posed, physical and digital figures.

Just Play Unveils Toys Inspired by Disney and Pixar’s Inside Out 2

Disney and Pixar’s Inside Out 2 returns to the mind of newly minted teenager Riley just as headquarters is undergoing a sudden demolition to make room for something entirely unexpected: new Emotions! Joy, Sadness, Anger, Fear and Disgust, who’ve long been running a successful operation by all accounts, aren’t sure how to feel when Anxiety shows up. And she’s not alone: Embarrassment, Envy and Ennui are there too. Movie release date: June 14, 2024. Just Play’s line of toys and plush are wonderfully detailed and are sure to help kids – and even adults – understand complicated feelings in new ways.

WHP Global Signs Exclusive Partnership with WHSmith for Toys”R”Us Shop-in-Shops in the UK

WHP Global (“WHP”), parent company of Toys”R”Us, signed a long-term license agreement with leading global retailer WHSmith as the exclusive shop-in-shop partner for Toys”R”Us in the United Kingdom. Under the terms of the agreement, WHSmith will have the exclusive license for Toys”R”Us shop-in-shops in their High street stores, including opening 30 new shops this Summer.

IMC Toys Seeking VP of Sales, US & Canada

IMC Toys is seeking a VP of Sales to join their team and help grow their presence in the US. IMC Toys US is a subsidiary of IMC Toys Spain. See below for details:

The team is small and dynamic, made of self-starters that truly enjoy the start-up nature of the company. Each day is something new as the foundation is built in the US market, setting the company up for future growth. Under the direction of the Chief Commercial Officer (Spain-based), the VP of Sales builds and executes the growth strategy for all US and Canada accounts. The role is home-based with a requirement of regular travel to accounts with occasional travel to the global headquarters in Barcelona. This is a great opportunity to join the IMC Team in an exciting and dynamic role while we continue our growth in the US Market!

Top Secret Toys Bring Must See Toys to Astra Marketplace

Retailers and specialty toy buyers are taking a road trip to St. Louis in June for ASTRA’s Marketplace & Academy. They call it a “big toy family reunion” featuring the best and brightest in products, ideas and connections. One connection not to miss is the Rehkemper family business, Top Secret Toys, at Booth 2927. As inventors, the Rehkempers’ firm created GigaPets back in the 90’s and is excited to unveil the newest addition to the modern collection with the most advanced GigaPet yet, Bit Bunnies. This remarkable GigaPet is just one of the many Top Secret Toys to be unveiled at Marketplace.

Miniland Launches Innovators in Inclusion Campaign Initiative to Celebrate Brand’s Role as Visionary in Inclusive Toys

Miniland, award-winning creator of educational toys and games, has officially launched its latest initiative to promote its position as innovators in inclusive toys: Innovators in Inclusion. This campaign aims to promote Miniland’s role in paving the way for inclusivity in toys, encouraging tolerance, diversity, positive self-esteem, respect and kindness.

GennComm ImaGENNation Announces Issuance of Fifth US Patent for Tactile Sensory Toys

GennComm ImaGENNation, the product development and licensing division of GennComm LLC, has announced that the United States Patent and Trademark Office has issued the Company’s latest patent on their novel fiber-in-slime furry compound innovation, which makes slime products furry, hairy, or ultra stretchy. This is the fifth issued US Patent for tactile and sensory products in GennComm’s IP portfolio, which includes four relating to squishy memory foam used in plush toys. GennComm’s patented technologies were all invented in-house by Jeremy Brian Medwed, who serves as Director of Innovation at GennComm’s ImaGENNation division.

Wild Republic Honors G.B. and Kamala Pillai’s Pledge to Support Rainforest Conservation and Education – Launch Sustainable Toys at Spielwarenmesse

Wild Republic was established more than forty years ago to support its founder, G.B. Pillai and his wife, Kamala Pillai’s love for children and wildlife, a promise the company has successfully delivered on for four decades. Its diverse and creatively-designed product line of toys and stuffed animals fosters curiosity about wildlife and educates children about the wonders of nature. Today, this mission still holds true for the company, which unveiled its Rainforest plush line in support of rainforest conservation along with hundreds of new plush and playsets at Spielwarenmesse in Nuremberg, January 30- February 3, in Hall 1, Stand E-16.

Relatable Brings on Former IMC Toys Senior Vice President Karen Branson to Build Upon Continued Business Growth

Relatable (formerly What Do You Meme?), a modern entertainment and consumer product company inspired by pop culture and social media, announced the hiring of new Chief Revenue Officer (CRO) Karen Branson. This expansion follows Relatable’s highest-grossing revenue year in company history. Branson brings over 15 years of experience in the toy and game industry, where she has developed and delivered on nationwide growth plans and sales strategies. Prior to joining Relatable, Branson most recently served as Senior Vice President of IMC Toys North America.