LIMA Webinar Offers Updates on Product Safety Regulations
Since the U.S. Congress passed the Consumer Product Safety Improvement Act (CPSIA) in 2008, regulations affecting manufacturers and licensors have continued to evolve. To keep members of the licensing community current with the present state of affairs, the International Licensing Industry Merchandisers’ Association (LIMA) will host a webinar, “Product Safety: CPSIA and Regulatory Update,” on February 2, from noon to 1:30 p.m. EST.
Susan DeRagon, associate director of the toy and premium division at Specialized Technology Resources, Inc., will host the webinar. Those who sign up for this webinar are invited to submit questions and specific areas of interest in advance of the seminar so that DeRagon may incorporate them into her presentation. Questions can be emailed to Susan DeRagon at Susan.DeRagon@STRQuality.com and LIMA’s Marty Brochstein at mbrochstein@licensing.org by noon EST on January 31.
Webinars are free to LIMA members and $99 for non-members. Visit the LIMA website (www.licensing.org) to sign up for webinars.
Pokémon Gears Up for Black & White Launch
Led by the release of the Pokémon Black Version and Pokémon White Version video games for the Nintendo DS family of systems, the Pokémon Company International will roll out an all-new animated television series and a feature-length film on Cartoon Network. A new trading card game (TCG) expansion, Pokémon TCG: Black & White, and merchandise, including a new toy line from Jakks Pacific, round out the offerings.
Pokémon Black Version and Pokémon White Version launch in the U.S. on March 6, introducing players to a brand-new world with more than 150 never-before-seen Pokémon featured in an all new adventure. An extensive, multi-million dollar marketing campaign begins with the nationwide Pokémon Black Version & White Version Tour, arriving at major malls beginning February 5. The tour will hit 14 key markets over a seven-week schedule.
KidMango Unleashes Raggs Musical Preschool Series
In addition to the six current Raggs episodes and three music videos on KidMango.com, Raggs will premiere a special Valentine’s episode titled “Love” starting this month. Over the next year, additional Raggs episodes will be added regularly to KidMango.com, including an Earth Day-themed episode to air starting in March and “Being a Good Sport & Practice,” which will be timed for early summer release.
Cold Stone Extends Jelly Belly Agreement
Cold Stone Creamery announced a three year extension to its licensing partnership with Jelly Belly Candy Company. The partnership will continue to make the Cold Stone Creamery Jelly Belly jelly beans available nationwide, as well as launch the products internationally.
The Cold Stone Creamery Jelly Belly flavors feature some of Cold Stone’s most popular creations, including Apple Pie a la Cold Stone, Chocolate Devotion, Mint Mint Chocolate Chip, Our Strawberry Blonde, and Birthday Cake Remix.