YuMe Toys (part of Maxx Group), a shining star in the world of toys and collectibles since 2017, is thrilled to announce the arrival of a marketing maverick, Ryan Kravontka, who takes the helm as Global Marketing Director. With a remarkable career spanning entertainment and media, Ryan is poised to bring a fresh perspective and a wealth of invaluable experience to propel YuMe’s growth well into 2024 and beyond.
Ryan Kravontka, formerly the Senior Director of Business Development and Strategy at the prestigious creative agency XX Artists (now part of Media.Monks), is a seasoned expert in crafting innovative solutions and global marketing strategies. His profound passion for storytelling aligns seamlessly with YuMe’s mission, making him the perfect addition to steer YuMe’s marketing strategy. Before his tenure at XX Artists, Ryan held pivotal roles in esteemed talent management and production companies in New York and Los Angeles for over a decade. His impressive track record includes instrumental contributions to industry giants like Disney, Nickelodeon, Freemantle, Comcast/NBC, and Maroon 5.
“I’m thrilled to be a part of the YuMe Toys team,” Ryan stated enthusiastically. “With their global reach, exciting licenses, unparalleled creative and sales teams, and outstanding leadership in the toy industry, we are perfectly positioned to continue delighting consumers with our innovative lineup of products in the years to come.”
Michael Kwan, CEO of Maxx Group, expressed his enthusiasm for Ryan’s appointment, affirming, “We recognize the paramount role that social media plays in expanding our business and captivating audiences globally. Ryan’s gift for storytelling and staying ahead of the digital communications curve will fortify our business as we expand our consumer products division. Our cross-category, omni-channel strategy hinges on continual innovation. Ryan boasts a proven track record that will help us continue capturing the hearts and minds of children and collectors worldwide.”