Crazy Aaron’s, which continues to celebrate its 25th anniversary in 2023, announced that its award-winning Land of Dough is now available at select Target stores nationwide. Land of Dough offers kids and adults a dough experience unlike anything in the dough play universe today. It’s unparalleled softness and feel along with its whimsical designs, allows you to create, sculpt, and build like never before. Land of Dough is made with the finest quality ingredients and care and will deliver a fun and unique experience the whole family will enjoy! Land of Dough is handcrafted on Main Street USA right alongside Crazy Aaron’s world-famous Thinking Putty.
The expansion into Target stores nationwide follows a very successful test launch last summer on Target.com. Founder and Executive Chairman Aaron Muderick says, “We are happy to see such an incredible response to our Land of Dough line from Target customers and are delighted to be expanding into stores nationwide.”
A variety of individually handcrafted Land of Dough cups from Crazy Aaron’s will be available at select Target stores featuring magical themes and whimsical colors. Kids can select from three options: 5oz ‘I <3 Rainbow’ cup, 5oz ‘Saturn Swirl’ cup, or 1.5oz Mini cups that come in eight two-toned colors.
In addition to being a fun toy for kids, Land of Dough is a fun, tactile sensory experience that can help strengthen fine motor skills and encourage social development as little ones play together. All Crazy Aaron’s products are made in the USA, on Main Street in Norristown, PA.
The Land of Dough collection at select Target stores is perfectly aged for kids ages three and up.
A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty since 1998. Founder, Aaron Muderick, has continued to trailblaze within the toy industry by establishing new product lines and brands to inspire curiosity and wonder for people of all ages! Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough®. Land of Dough® is play dough reimagined! Handcrafted from natural ingredients and considered the most sustainable dough on the planet. All Crazy Aaron’s products are made with safe, nontoxic, top-quality materials and ingredients right on Main Street, USA in Norristown, PA.