Fun In Motion Toys, the award-winning maker of the interactive toy sensation Shashibo, has selected Canspan BMG Inc to manage its Advertising, Social Media, and Public Relations efforts. The partnership comes as Shashibo continues to gain popularity worldwide – becoming the top-selling toy on Amazon.com, and Canspan will leverage its expertise in the toy & game industry to support the brand’s growth and upcoming product launches.
“We are thrilled to have the opportunity to partner with a brand that is all about encouraging interactive play, movement, fun and creativity,” says Jamie Berman, president of Canspan BMG. “As an agency, we are always looking for innovative ways to connect audiences with new and exciting products. We can’t wait to dive in and help introduce this brand to millions more fans worldwide.”
Canspan will lead paid digital media, public relations, influencer marketing and TikTok strategy for Shashibo throughout 2023.
“We couldn’t be more excited to be working with Canspan for the launch of the latest Shashibo products in 2023. Their thorough understanding of the toys and games market combined with their excellent reputation for developing effective marketing solutions made them the ideal agency for Shashibo.” Explained Laura Tommervik, Director of Marketing at Fun in Motion Toys. “We are confident that their expertise and creativity will help us grow the Shashibo brand, and we can’t wait to see what we can achieve together.”
The latest collaboration between Canspan and Shashibo marks an exciting new chapter in the agency’s growth trajectory in the toys and games space. With a proven track record of success, Canspan BMG has become a trusted partner for brands looking to cut through the noise and stand out in a competitive marketplace.