The B&LLAs attracted a record number of entries this year, from companies large and small. All of the main product categories were judged by a panel that comprised of retail buyers from right across the spectrum including Argos, ASDA, Boots, Dunelm, FatFace, Home Bargains, John Lewis & Partners, JoJo Maman Bébé, Matalan, Moonpig, Morrisons, Mothercare, New Look, Next, Sainsbury’s, Selfridges, Specsavers, Tesco, TruffleShuffle, Vanilla Underground, Waitrose and WHSmith.
“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured; the quality of entries was superb and the judges were certainly faced with a tricky task,” commented Ian Hyder, ceo of Max Publishing which owns and organises the B&LLAs. “Best of luck to all of the finalists – we cannot wait to celebrate with everyone at our new venue of the Royal Lancaster Hotel on Thursday 27 April.”
The B&LLAs 2023 Finalists are:
The B&LLAs Rising Star Award
Amy Austin, brand licensing junior buyer of DFS
Alexandra Bovey, senior licensing partnerships manager of Hearst UK
Oliver Gilding, exclusive brands manager of Iceland Foods
Rosanna Cousins, senior retail and commercial manager of The Point.1888
Zoryanana Mishchiy, licensing executive of The National Gallery
Jessica Healey, junior buyer of New Look
Alex Hartnell, coordinator, marketing & brand management of Beanstalk
Bryony Rodda, assistant buyer of George@Asda
- PRODUCT AWARD CATEGORIES
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range
Coca-Cola Unity 1971 Rookie Roller Collection from Shiner (Rookie Roller)
Goodyear Wellingtons and Outdoor Shoes from George Rye & Sons
Haribo Accessories for Claire’s from Imagine8
HEAD Watches Collection from Elysee Group
Historic Royal Palaces Superbloom Platinum Jubilee Jewellery Collection from Clogau Gold
Kellogg’s x Anya Hindmarch Accessories Range from Anya Hindmarch
National Gallery Umbrella Range from Fulton Umbrellas
TfL Handbag and Wallet Collection from Kurt Geiger
LEGO x adidas SUPERSTAR Shoes from adidas
Sara Miller London Handbags from Pelham Leather Goods
Best Brand Licensed Food or Beverage Product or Range
The Ashmolean Museum Tea Collection from Team Tea
Baileys Chocolate Range from Lir Chocolates
Cathedral City Frozen, Bakery and Chilled Collection from Iceland Foods
Chiquito Range from Iceland Foods
Gordon’s Sicilian Lemon Luscious Layer Cake from Finsbury Food Group
The National Gallery Canned Wine Collection from Canned Wine Co.
Natural History Museum Love Your World Collection from Creme d’Or
RHS Spirits for Gardeners from Harrogate Tipple
Robinsons Ambient Jelly Range from Rose Marketing
Smiley Originals Happy Soda Collection from Happy Drinks Co.
Best Brand Licensed Health & Beauty Product or Range
Alice Scott Health and Beauty Range for Tesco from H&A
Amy Winehouse Frankly Amy Camden Collection and Beauty Box from Illamasqua
Chupa Chups Health & Beauty Range from Corsair Toiletries
Coca-Cola Creations Make-up Collection from Revolution
Crayola Kids’ Bath Time Range for Boots from H&A
Fruit-tella Mix ‘n’ Match Lip Balm from Amber House
Mother & Baby Cleaning Range from Ecoanolytes
National Trust Explore & Treasure Collection from Toasted Crumpet
PepsiCo Range from Amber House
Reese’s Read My Lips Lip Balms from Amber House
Best Brand Licensed Adult Apparel Product or Range
Alice Temperley A Life in Print Collection from Anthropologie
The Ashmolean Museum Collection for Berksha from Park Agencies
Coca-Cola x PUMA Collection from PUMA
Ed Hardy Womenswear Collection for Missguided from Poetic Brands
Farah Golf Spring Summer 22 Range from Worldwide Golf Brands
National Gallery Collection for Urban Outfitters and Topshop@ASOS from Blackstone Designs
Natural History Museum Womenswear from Joanie
Panini Collection for Bershka from Bioworld
Sanderson of London x Paige Apparel Collection from Paige
V&A x Love & Roses AW22 Collection from Lipsy for Next
Best Brand Licensed Gifting Product or Range
Cath Kidston Flower Bouquets from Moonpig
Costa Coffee Gift Sets from Kimm & Miller
Eleanor Bowmer Gifting Range for Boots from A2V
FatFace Gifting Collection for Boots from SLG Brands
Laurence Llewelyn-Bowen Upcycling Range for Aldi from A2V
MTV Trivia Game from Ginger Fox
Natural History Museum Collection from Blueprint Collections
The Royal Horticultural Society (RHS) Calendar and Diary Range from Danilo Promotions
Van Gogh Museum Sunflower Pop and Sweet Almond Blossom Home Fragrance Range from Floral Street Fragrances
Wildlife Photographer of the Year Greeting Cards Collection from Museums & Galleries
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range
Emma Bridgewater Brighter World Collection from Elite
Fairy Dish Cleaning Tools and Accessories from Addis Housewares
Good Housekeeping Bakeware Collection at Homebase from Homebase
John Whaite Collection from Kimm & Miller
Laura Ashley Artisan Collectables Tableware from Wegter
Nadiya x Prestige Cookware and Bakeware from Meyer Group
The Royal Botanic Gardens, Kew Living Jewels Collection from Pure Table Top
Royal Horticultural Society (RHS) Benary Collection from Dexam
Sara Miller London Chelsea Glassware from Portmeirion
Scion Living Collection from Dexam
Best Brand Licensed Children’s Product or Range
Animal Planet Collection for George@Asda from Poetic Brands
Chapter B by Billie Faiers Kids Club Collection from Hunter Price International
LEGO x H&M Collection from H&M
London Underground CityBrix Train Brick Set from The London Toy Company
Morris & Co. Playmats from Totter + Tumble
National Geographic Dig Kits from Bandai UK
Natural History Museum Kids Dinosaur Collection for Dunelm from Dunelm
SmileyWorld Denim Collection for Next from Global Licensing
Sophie la girafe Gift Box Sets from Poetic Brands
Tusk for Tu Baby & Toddler Range from Paul Dennicci
Best Brand Licensed Electrical &/or DIY Products or Range
Amy Winehouse X Roberts Range from Roberts
Braun Limited Edition BC17 Wall Clock from Kith
Dolce & Gabbana Kitchen Appliances from Smeg
Goodyear Gardening Tools from Miralbueno
Goodyear Smart Signalling Light from Miralbueno
Laura Ashley SDA Collection from New Dawn Innovations
Stanley Work, Site & Floodlighting from Cascade Holdings
V&A The Art Store from Samsung Electronics
Best Brand Licensed Home Decor Product or Range
Alfred Wise Collection from We Love Cushions/Art Cushions
Cath Kidston Upholstered Furniture & Cushions for DFS from The Branded Furniture Company
Chapter B By Billie Faiers – Debut Collection from Hunter Price International
Country Living Collection for DFS from DFS
Country Living Paint Collection at Homebase from Homebase
English Heritage Fabrics and Wallpapers from Designer Guild
Joules Wallpaper & Paint Collection from Graham & Brown
Morris & Co. Lighting Collection from Pooky
Natural History Museum x Dunelm Spring Summer 2022 Collection from Dunelm
Orla Kiely Autumn/Winter 2022 for John Lewis & Partners from Ashley Wilde
Royal Horticultural Society (RHS) Fabric Collection from Sofa & Stuff
Inspired Innovation Brand Licensed Product or Range Award
Heinz Beanz Big & Little Bean Family Socks from Roy Lowe & Sons
Heinz Ketchup Dress-up from Amscan International
Jelly Belly x Myprotein Protein Powders from The Hut Group Nutrition
McLaren Px8 Edition Headphones from Bowers & Wilkins
Marmite Limited Edition Christmas Jumper for F&F from Global Licensing
The National Gallery x Dr. Martens Footwear from Dr. Martens
The Natural History Museum Dinosaur Poo from Creme d’Or
Original Stormtrooper Empire Roast Coffee from The Galactic Empire
Pride in London 50th Anniversary of Pride 50p Collection from the Royal Mint
Smiley Originals Anniversary Collectors Edition
The Sustainability Brand Licensed Product or Range Award
Corona Sustainable Lifestyle Collection from Cube Partnership
Emma Bridgewater Rice Husk Picnicware from Elite
Ford x Re/Done Sustainable Collection from Re/Done
National Trust AW22 Footwear Range from Moshulu
Natural History Museum x Dunelm Collection from Dunelm
Natural History Museum Stationery Range from Blueprint Collections
Royal Horticultural Society (RHS) I Bug You Range from Dexam
V&A AW22 Arts & Crafts Collection from People Tree
The Van Gogh Museum Home Fragrance Range from Floral Street Fragrances
World Wide Fund for Nature (WWF) Natural World Range from Carousel Calendars
- RETAIL AWARDS CATEGORIES
Best Fashion Retailer Of Licensed Brands
Anthropologie
ASOS
Bershka
BooHoo
H&M
Missguided
Next
Primark
Urban Outfitters
Best Department Store or Mixed Retailer Of Licensed Brands
Argos
B&M
Dunelm
Home Bargains
John Lewis
M&S
Selfridges
WHSmith
Best Supermarket Of Licensed Brands
Aldi
Asda
Co-op
Iceland
Morrisons
Sainsbury’s
Tesco
Waitrose
Best Specialist Retailer Of Licensed Brands
B&Q
Boots
Carpetright
Claire’s Accessories
DFS
HMV
Homebase
Lakeland
Specsavers
Superdrug
- PROPERTY AWARD CATEGORIES
Best Licensed Heritage Or Institution Brand
Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.
Ashmolean Museum
Battersea Dogs and Cats Home
English Heritage
Historic Royal Palaces
Morris & Co
The National Gallery
Natural History Museum
National Trust
Royal Horticultural Society (RHS)
Sanderson
Van Gogh Museum
Victoria and Albert Museum (V&A)
Best Licensed Lifestyle Brand
Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.
Braun
Country Living
Ford
Goodyear
House Beautiful
LEGO
MTV
Playboy
Sophie la Girafe
Transport for London (TfL)
Xbox
Best Licensed Design-led Lifestyle Brand
Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.
Alice Scott
Cath Kidston
Clarke & Clarke
Divine Savages
Emoji
Harlequin
Laura Ashley
Me to You
Scion
Smiley
Best Licensed Food Or Beverage Brand
Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.
Baileys
Barratt
Chupa Chups
Coca-Cola
Guinness
Heinz
Hershey
Jelly Belly
Slush Puppie
TGI Fridays
Best Licensed Fashion or Talent Brand
Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.
Alice Temperley
Amy Winehouse
Billie Faiers
Eleanor Bowmer
Emma Bridgewater
Meg Hawkins
Nadiya Hussain
Sara Miller London
Their Nibs