Addison Rae, one of the most popular stars on social media with over 100 million followers, is announcing her first toy line in a partnership with Bonkers Toys brokered by IMG. The next iconic fashion doll line has arrived! The collection will be available to pre-order from Walmart.com this week and will be released in Walmart stores, Amazon, and other US retailers, as well as Smyth’s in the UK and Kmart in Australia next month.
The Louisiana native, who has become a worldwide cultural phenomenon gaining popularity through her engaging dance videos and genuine southern charm has leveraged her success to become an actress, singer, business owner of her Item Beauty and Addison Rae Fragrance companies, and brand ambassador to Fortune 500 companies. In doing so, Addison inspires young girls everywhere with her vibrant personality and entrepreneurial success.
The Addison Rae line features fashion dolls based on some of her most stylish looks, a music doll that plays pop music with creator-inspired accessories, fashion packs, trend-forward plush, mystery blind bags, and an ultimate surprise fashion doll set to be announced later this year. The toy line also includes QR codes on each package which activate a personal message from Addison embracing body positivity and female entrepreneurship. Additionally, Bonkers Toys and Addison Rae will be supporting non-profit, Girls Inc., to help further inspire all girls to be strong, smart, and bold in their lives.
“I have dreamt of having my own doll line since I was a little girl,” said Addison Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.”
“Working with Addison Rae and her team has been a thrill for us at Bonkers Toys,” said Bonkers Toys President & CEO, Brian Bonnett. “We have been inspired by all of the positivity she shares with her fans and can’t wait to bring the toys to retail.”
Van Kokeh, IMG VP of Licensing, added: “Addison Rae is an inspiration to her millions of followers around the world and we are delighted to have partnered her with Bonkers Toys to create her first-ever toy line, which we know her fans will love.”
To bring even more excitement to this partnership, Addison Rae is adding a new title to her stellar resume, Chief Fun Officer of Bonkers Toys. Known for working with mega influencers in ground-breaking ways, Bonkers Toys welcomes Addison to the family with her extensive expertise in style, design, and social media marketing.
Addison Rae is represented by WME, Ocean Avenue, The Lede Company and Peabody Nixon. Be sure to follow Addison Rae on Instagram, TikTok and Facebook for fun features and news on the product line from Bonkers Toys.