Bulldog Licensing’s latest partner to celebrate the Care Bears 40th anniversary by joining the consumer products program, is luxury knitwear label, Chinti & Parker.
Chinti & Parker was established in 2009 with the aim to enliven and invigorate women’s wardrobes with knitwear that celebrates joyful color, timeless shapes and innovative textures. Using some of its favorite intarsia knitting techniques and intricate embroidery, Chinti & Parker bring the colorful Care Bears to life in a collection of cashmere jumpers, hoodies, sweat pants, and T-shirts. The range is the latest in a line of nostalgic collaborations for the fashion label and features oversized, slouchy fits and a bold color palette designed to keep the look cool rather than cutesy.
While the Care Bears have grown through various looks and styles over the last 40 years, the rainbow colors, main characters and unique belly badges, along with the core messages of kindness and caring, remain iconic and instantly recognizable.
Designs range from the classic Care Bears logo, to the faces of characters including Grumpy Bear and Lucky Bear, as well as jumpers with Cheer Bear and Funshine Bear emerging from their pockets, and fun slogans such as ‘Good Vibes.’ There’s something for every fashionista included in the collection.
Sophie Yates, Licensing Executive at Bulldog Licensing, commented: “This collaboration is a great addition to the Care Bears licensing program and clearly demonstrates the strength of the Care Bears brand. We can’t wait to see these pieces being styled and shared over the coming weeks.”
Roubina Tchoboian, VP of International Licensing, added: “Chinti & Parker have always been effortlessly cool, and fun. We’ve been a fan of their nostalgia collections for quite some time and are thrilled to see the Care Bears collection come to life as we celebrate 40 years of sharing and caring.”
Rachael Wood, Co-founder at Chinti & Parker, shared: “We are excited to collaborate with Care Bears. We have a shared ethos of spreading joy and kindness and doing it with color and fun. Plus, we are the same age! Both the Care Bears and myself celebrate a milestone this year!”
The Chinti & Parker x Care Bears collection is available to buy online now at: chintiandparker.com/collections/chinti-parker-x-care-bears.