The Insights Family, the global leader in kids, parents, and family market intelligence, has launched their annual Future Forecast 2022 report, which predicts some of the key trends in the kids, parents and family universe to watch out for next year.
Predictions include:
- Direct to consumer retail to accelerate with kids, due to its strong resonance with Generation Now – a generation of kids who feel empowered in their decision making, who crave instant gratification and expect anything, anytime, anywhere!
- The impact of Purpose first, and how “Purpose” could become the 8th “P” in the marketing mix – with Parents Insights data tracking the significant movement away from family purchase behaviors being influenced by friends or blogs.
- The impact and opportunities which “flexible family” to have new times of the week to share experiences and likely to further fuel the experience economy with kids influence expected to grow across all family purchasing decisions.
- Education to be reinvented and for the creation of school for the family, based on the growth of family-focused edutainment and education experiences.
Nick Richardson, Founder and CEO at The Insights Family comments, “Our purpose is to provide kids, parents and families with a voice. Every year we track their attitudes, behaviors and consumption in real-time, and the speed of change we are seeing cannot be underestimated. We are seeing more and more examples in our data, as to why every organization need to become family first, and our teams predictions for 2022 highlight a number of exciting opportunities and challenges for organizations to deal with”.
Future Forecast 2022 is the fourth iteration of the coveted report from The Insights Family, which has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018) and Co-Creation (2020).
The report, which is inspired by the company’s extensive knowledge and insight of surveying more than 500,000 family members across 18 countries every year, has continued to track and monitor the impact of a number of key factors such as COVID-19 technology and the environment and how they are transforming the attitudes, behavior and consumption of kids, parents and families around the world.
The complimentary 26 page Future Forecast report is available to download by visiting: get.theinsightsfamily.com/futureforecast
