ZAG continues to grow its Miraculous — Tales of Ladybug and Cat Noir property in Latin America.
The studio announced that Mon Entertainment will oversee licensing and merchandising activities for Miraculous in Central America (Panama, Costa Rica, Honduras, Nicaragua, Guatemala, El Salvador, and Belize), Colombia, Ecuador, and the Dominican Republic.
ZAG has also tapped Boing for Latin American distribution of the Miraculous toy line developed by ZAG Labs and Playmates Toys, launching in spring 2022; meanwhile Continente will handle distribution in Colombia.
The toy line first debuted in the U.S. in 2021, selling out within hours on Target.com, Walmart.com, and Kohls.com; it arrives in American brick-and-mortar stores this month.
“We’ve had such a great reception and enthusiasm for Miraculous across Latin America, especially in the larger territories where we originally focused our efforts, including Brazil and Mexico,” said ZAG founder and CEO Jeremy Zag. “We’ve already had success in the Central Americas for the brand and with the upcoming launch of season four of the series, and the theatrical launch, we are now zeroing in with Mon Licensing to develop further opportunities for fans across the Central America region to share in the excitement and passion that is Miraculous.”
ZAG has recently bolstered its LatAm team with several new hires and opened its first office in the territory, based out of Mexico City.
“We look forward to supporting ZAG as the company continues to grow the Miraculous brand in Latin America,” said Mon Licensing CEO Maricamen Ramirez. “We have extensive experience in expanding brands across multiple key categories. Our initial focus for Miraculous will be to appoint licensees for apparel, accessories, footwear, and party supplies to complement products that are already at retail including toys, back-to-school, stationery, costumes, and home décor.”
Current pan regional partners for Miraculous for the LatAm region include The Novelty Book Company, which launched a new board and activity book collection in Q2 2021 across Mexico, Central America, Chile, Peru, and Argentina; Panini for stickers and magazines; and Ferrero for Easter eggs. Products are available across Latin America in chain stores such as Almacenes Siman, Steven’s, Walmart, Yamuni, La Sirena, Diunsa, Pepe Ganga, Jumbo, Falabella, and Almacenes Éxito.
“We are happy to welcome aboard Mon Licensing as a key partner for the region,” added Angela Cortez, ZAG’s VP of licensing and retail, Latin America. “Our objective is to expand our presence in Central America, Colombia, and Ecuador, and with Mon’s expertise and knowledge, they are the perfect partner to make this happen. They will focus on developing close strategic partnerships that will ensure that Miraculous Ladybug will become an evergreen property in the region.”