Sunny Days Entertainment — the toy company behind Ravel Tales, Maxx Action, Elite Force, and Maxx Bubbles — introduced a new toy line, Honey Bee Acres, featuring miniature flocked animal characters, playsets, and accessories arriving this fall.
Honey Bee Acres will bring 13 products exclusively to Walmart stores in North America. Playsets and accessories include the Around Town Van, Buzz General Store, Sunflower Country Cottage, and Buzzby Farmhouse; plus 37 collectible characters such as the Playground Pals, the Barksters dog family, the McScampers rabbit family, the Purringtons cat family, and the Cuddlesworth bear family. All character figures come dressed in interchangeable clothing.
Children can further access the world of Honey Bee Acres via an animated series premiering on its YouTube channel.
To support the new product and content launch, Sunny Days Entertainment is rolling out a marketing campaign that consists of a TikTok channel debut, influencer marketing, media relations, and digital marketing promotions.