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Mattel Reports 40% Sales Increase in Q2 2021

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Mattel, Inc. released its second quarter 2021 financial results, reporting a net sales increase of $1,026 million — or 40% as reported and 36% in constant currency — versus the prior year.

“This was another exceptional quarter for Mattel, with outstanding consumer demand for our product. Our strength is foundational and broad-based,” said the company’s chairman and CEO Ynon Kreiz. “We believe we are in the strongest position we have been in many years to improve profitability and accelerate topline growth. This is an exciting time for Mattel.”

Net sales in the North America segment increased 30% as reported, and 29% in constant currency, versus the prior year’s second quarter.

Gross billings in the North America segment increased 30% as reported, and 29% in constant currency, driven by growth in the categories of Vehicles (including Hot Wheels, Cars, and Matchbox); Dolls (including Barbie, Spirit, and Polly Pocket); Action Figures, Building Sets, Games & Other (including Jurassic WorldMasters of the Universe, WWE, and MEGA); and Infant, Toddler, & Preschool (including Fisher-Price and Thomas & Friends).

In the international segment, net sales grew 57% as reported and 47% in constant currency — driven by growth in Dolls; Vehicles; Action Figures, Building Sets, Games & Other; and Infant, Toddler, & Preschool.

Net sales in the American Girl segment were up 44% as reported and in constant currency.

Worldwide gross billings for Dolls were $395 million, up 51% as reported, and 47% in constant currency, versus the prior year’s second quarter, primarily driven by growth in Barbie, American Girl, Spirit, and Polly Pocket.

In the Vehicles category, gross billings reached $266 million, up 68% as reported, and 62% in constant currency, driven by growth in Hot Wheels, Matchbox, and Cars.

Growth in Fisher-Price and Thomas & Friends boosted gross billings in Infant, Toddler, & Preschool to $229 million, up 15% as reported, and 12% in constant currency.

Meanwhile, gross billings for Action Figures, Building Sets, Games, & Other rose 32% as reported, and 28% in constant currency, primarily due to growth in Jurassic World, Masters of the Universe, WWE, and MEGA — and partially offset by Games, including UNO.

“Our overall performance this quarter and comprehensive topline growth is adding momentum to our transformation strategy. We are now firmly in growth mode and establishing Mattel as an IP-driven, high-performing toy company,” Kreiz said.

View the full report here.