As millions of families worldwide adjust to staying home in light of the COVID-19 pandemic, Hasbro announced the launch of Bring Home the Fun, an initiative to provide parents and caregivers with resources to help keep kids occupied and engaged during extended time indoors.
Parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including tips for family playtime, activity challenges to keep kids occupied, ideas for using games and toys to stimulate kids’ brains, and suggestions on how to cope with increased emotional stress — featuring crafts using Play-Doh compounds, trick-shot challenges that get kids up and active with Nerf blasters, entertaining content including Transformers, Power Rangers, My Little Pony, and more
“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly, and Nerf, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” said Eric Nyman, Chief Consumer Officer, Hasbro. “Many of us are parents, grandparents, and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”
In addition to play-based tips and tools, BringHometheFun.com will feature resources to help children and families cope with stress that might be heightened among kids at this time. Featured content will include mindfulness videos, project and activity guides for parents and their children, and parenting articles.
Hasbro has committed additional support through global philanthropic initiatives that aim to bring relief to children and their families worldwide during this time. Hasbro is supporting Save the Children and No Kid Hungry in their effort to provide nutritious meals and distribute books and learning resources to children and families most in need. In addition, the company will provide financial support and thousands of Hasbro toys and games to vulnerable children during the Coronavirus pandemic. Hasbro Canada has provided financial support to Breakfast Club of Canada, an organization that helps feed more than 250,000 children and youth across the country. This donation will directly support those currently enrolled in the program as well as local community organizations that are assisting food-insecure families and children during this time.
Consumers are encouraged to join the conversation, connect with other families, and share their own tips for at-home activity using #BringHometheFun on social media. Families can also follow Hasbro on Twitter and Instagram for more play tips and inspiration, and fans can find their favorite games and Nerf blasters on Hasbro Pulse.