Pottery Barn Kids, a Williams-Sonoma company, debuted its new collection Minecraft collection. Created in collaboration with Mojang and Microsoft, the collection features more than 30 pieces.
Bringing to life the virtual world of the video game, the collection includes gear, bedding, home furnishings, and décor available exclusively at Pottery Barn Kids.
References to Minecraft’s gameplay and characters are translated into bold pieces for any Minecraft enthusiast. Characters such as Steve, Alex and the Pig are depicted in a hand-painted watercolor sheet set and other pieces, including the shaped accent pillow featuring the Pig’s silhouette.
The collection’s textiles, backpack, water bottle, lunchbox and beanbag incorporate the game’s signature pixelated style, using building blocks and cubes in deep green and gray hues to create the ultimate Minecraft-inspired space.
“There is such a strong brand synergy between Pottery Barn Kids and Minecraft,” said Allison Spampanato, senior vice-president of product development, Pottery Barn Kids. “Minecraft encourages players to follow their own path by creating an open-ended gaming experience as unique as the players themselves. Always believing that a child’s bedroom should spark creativity, Pottery Barn Kids designed a special collection where every child is empowered to imagine and explore.”