Popular video game brand Tetris has secured new international partnerships with Ravensburger and Blues Clothing.
Ravensburger will introduce new puzzles themed after the video game across the UK and Ireland, starting in fall 2019.
Blues Clothing will debut branded nightwear and underwear for men, women and kids at its network of retail partners in fall 2019.
Both agreements were brokered by Lisle Licensing on behalf of The Tetris Company.
These new licensees join a growing portfolio of product merchandising partners, which spans publishing, apparel, games, gift, footwear and accessories, that the company has secured licensing agreements for on behalf of the brand.
“From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director at Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris, and think their products will be a huge hit among consumers. Plus, there are more partnerships currently in discussion across a range of categories, which we’re really excited about.”