Walmart Adds Dedicated Collectible Toys Section to Stores
Walmart will introduce a new, dedicated collectibles section in the entertainment department of more than 3,500 stores starting the week of Oct. 15.
The new destination will be the exclusive brick-and-mortar retail home of Loot Crate, debuting six different themed boxes featuring top movie, TV and game franchises reimagined as limited-edition collectibles. The boxes unique themes include Best of the 80s, Space Out, Merc with a Mouth, Not of this World, Gaming Treasures, or Gaming Legends at launch for $19.88.
Funko fans will also have a new spot to hunt for Funko Pop! vinyl figures, as Funko merchandise moves from the toy department to their new home in Walmart’s collectibles section.
Coming to stores and Walmart.com in late October, Walmart will have an exclusive chrome Thanos in six different colors, one for each of the Infinity Stones (which will also be available at New York Comic Con).
Joining Funko in its move from toys to collectibles will be products from celebrated action figure maker McFarlane Toys. In addition to the exclusive NBA 2K19 line of figures, Walmart will have three exclusive figures from EA Sports Madden NFL 19 Ultimate Team: Tom Brady, Dak Prescott, and Jason Witten. Plus, fans of Stranger Things will be able to find Upside Down Will in mid-October.
CultureFly also returns to Walmart with its exclusive collector’s boxes, featuring a variety of items from Harry Potter, Fallout, Rick & Morty, and PlayStation for $19.88.
This news follows a recent announcement from Walmart to offer more toys than ever before and deliver the best shopping experience through in-store events and demos, and a new specialty toy experience online.