TTPM Named Media Partner for ABC Kids Expo
TTPM—Toys, Tots, Pets, and More—has been tapped as a media partner for next week’s ABC Kids Expo in Las Vegas.
“Unlike many other merchandise sectors, consumers begin to plan for baby purchases well in advance of the arrival of a baby,” said Christopher Byrne, executive producer and EVP for TTPM. “These are consumers who invest a lot of time in research and want to know that what they’re shopping for is the most innovative and technologically advanced. Consumers also know that in addition to function, they are shopping for fashion as well, and many of the products purchased for babies have a healthy lifestyle component that is important to new and expecting parents.”
Over the course of the four-day trade show, TTPM will produce a variety of video content showcasing the latest in baby and juvenile products being shown at the four-day event. Video will appear on various online channels, including TTPM’s growing Baby section and its popular YouTube Channels. Coverage will also highlight the newest and most innovative products being introduced at this year’s show.
“ABC Kids Expo is where brands, retailers, and buyers gather from all corners of the world to check out what’s new in the juvenile products marketplace,” said Larry Schur, president of the ABC Kids Expo, All Baby & Child Corporation. “We are excited that TTPM will join us to capture all of this excitement.”
For more information on next week’s ABC Kids Expo, click here.
GameStop to Open at Midnight for PlayStationVR Launch
GameStop announced that more than 1,600 of its stores across the country will be open for the 12:01 a.m. EDT October 13 launch of PlayStationVR—a new virtual reality system for PlayStation4.
“Virtual reality will transform how users experience interactive entertainment,” said Bob Puzon, senior vice-president of merchandising at GameStop. “GameStop is the destination for VR and we believe PlayStationVR will deliver our customers an amazing and immersive gaming experience.”
There will be limited quantities of PlayStationVR available at each GameStop store nationwide on October 13 as well as online at www.gamestop.com. Customers can also trade games and accessories and receive an additional 20 percent bonus offer if they apply the credit towards the purchase of a PlayStationVR system. The PlayStationVR core bundle includes the PlayStationVR system, cables, stereo headphones, and a demo disc with 18 games for $399.99. GameStop is also offering a PlayStation VR Launch Bundle for $499.99 that includes everything in the core package plus two PlayStation Move motion controllers, a PlayStation Move Camera, and a PlayStation VR Worlds disc. PlayStation VR Worlds is a collection of five varied VR experiences built exclusively for PS VR.
Eight physical games will be available on launch day, including Batman: Arkham VR from Warner Bros. Interactive Entertainment and Rocksteady Studios, RIGS Mechanized Combat League from Guerrilla Games, EVE Valkyrie from CCP Games, and Until Dawn: Rush of Blood from Supermassive Games, with many more launching before the end of the year, including the exclusive all-new Star Wars Battlefront experience from Electronic Arts Inc., DICE, and Lucasfilm. In addition, approximately 50 games will launch by the end of 2016—from small independent teams to larger studios at the industry’s top publishers.