Miraculous Kung Fu Tea
Licensing News
Kung Fu Tea and Miraculous Ladybug and Cat Noir Brew Up Themed Drink Collab

Kung Fu Tea is thrilled to announce an exhilarating collaboration with the iconic 3D-CGI-animated superhero action-comedy series Miraculous – Tales of Ladybug & Cat Noir, to launch this February. This groundbreaking partnership will introduce two captivating character-themed drinks, exclusive stickers, a vibrant social media sweepstakes, and an array of engaging surprises for fans. Miraculous follows the adventures of two seemingly typical teens who magically transform into secret superheroes, Ladybug and Cat Noir, to protect their city of Paris from unexpected villains! Five seasons and three one-hour animated specials are available in the U.S. on Disney Channel and Disney+; seasons one to three are also on Netflix. The animated blockbuster Miraculous: Ladybug and Cat Noir, The Movie launched on Netflix in the U.S. in July 2023.

Super Bowl Gamefam Roblox Spongebob
Licensing News
NFL Collaborates with Gamefam to Launch SpongeBob-Themed Roblox Super Bowl Event

Ahead of Super Bowl LVIII coming to SpongeBob’s Bikini Bottom on Nickelodeon for the first-ever alternate telecast of Super Bowl LVIII, the NFL is coming together with Gamefam, in collaboration with Paramount, for the launch of the first-ever official Super Bowl quest on Roblox. The experience will be the biggest Super Bowl event on Roblox ever, centered around a cross-game adventure quest leading into and through Super Bowl LVIII.

xilam logo carbon
News
Xilam Drives Environmental Transition with First Carbon Assessment

Xilam Animation, academy Award-nominated French animation studio, has announced the results of its first carbon footprint assessment, for the year 2022. The initiative underscores the Group’s determination to actively protect the environment and embodies its commitment to corporate social responsibility. This first carbon footprint strengthens the climate strategy of the Xilam Group, which has identified new levers to actively reduce its greenhouse gas (GHG) emissions and has taken effective steps to mitigate its environmental impact. In 2023, as part of this sustainable development strategy, the Group committed to a responsible purchasing policy, invested in more environmentally friendly technologies, improved its production processes, reduced and streamlined its data and storage volume, extended the life of its equipment, and implemented awareness initiatives among its teams. Xilam now intends to build on this momentum to pursue a significant near-term reduction in its carbon footprint.

Blippi Sesame Street
Entertainment Licensing News
Sesame Street and Moonbug’s Blippi Partner on New Episodes

Blippi and Meekah’s curiosity crew is getting bigger, literally. Sesame Street favorites Big Bird, Elmo and Abby, along with Herb the Dinosaur, are set to join the Blippi-verse in new episodes and music videos heading to the Blippi and Sesame Street YouTube channels beginning Saturday, February 3rd. “We’re beyond excited to work with Sesame Street to bring some of their beloved characters into the curious and adventurous world of Blippi,” said Katelynn Heil, General Manager of Blippi. “I grew up watching Sesame Street and introduced my own kids to it as well, so it is a bit surreal to partner with such an iconic brand. As we celebrate 10 years of Blippi, this partnership is a great example of our joint mission of educating children through song, dance and play.”

Care Bears Unlock the Music Syntax CloudCo
Licensing News
Syntax Creative and CloudCo Entertainment Partner to Bring Care Bears Timeless Melodies to a Global Audience

Syntax Creative, a leading digital distribution and marketing company, is thrilled to announce a new deal with Cloudco Entertainment, the company behind the universally adored Care Bears brand. This strategic collaboration brings the music of Care Bears to fans across the globe, expanding their reach through digital avenues. “Our team is thrilled to join forces with Cloudco Entertainment,” stated Syntax Creative CEO, Timothy Trudeau. “We can’t wait to bring the Care Bears’ message of joy and care to both new and nostalgic audiences around the world.”

EVRIholder products BASE4
Licensing News
Evriholder Products Acquires BASE4 Ventures

Evriholder Products LLC, a leading provider of impulse products worldwide under the Evriholder and Joie brand names, has announced that it has acquired BASE4 Ventures, a provider of value-oriented impulse products across a wide range of categories, including toy, beauty, outdoor living and general merchandise. This acquisition follows last week’s announcement that Evriholder has acquired Progressive International, an innovative kitchen tools and storage company. “This acquisition is very exciting for Evriholder and will help propel us into our next chapter of growth. Not only does BASE4 have a complementary customer base in the drug, dollar, beauty and mass merchant channels, but its attractive product assortment is one that we can cross merchandise to our customers as well,” said Ivan Stein, Evriholder CEO.

MGA Logo Meabrands Zapf EU
News
MGA Entertainment Establishes Four Subsidiaries to Support Fast-Growing International Business in the EU

MGA Entertainment, Inc. (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, announced it has established four wholly-owned subsidiaries in the European Union (EU) to support its fast-growing international business. The four subsidiaries – MGA Toys Iberia S.L. (led by Managing Director Mila Gonzalez), MGA Entertainment Greece (led by Managing Director Panos Kalogeropoulos), MGA Entertainment Italy SRL (led by Managing Director Andrea Signorelli), and MGA Toys France (led by Managing Director Thierry Thivolle) – will support marketing and sales administration efforts, staffed by employees who have worked for MGA Entertainment in each of the markets, now employees of their respective subsidiary in the same roles. This move demonstrates the company’s commitment to growing its businesses in those markets and to its international business overall.

Wild Republic Spielwarenmesse
Events News
Wild Republic Honors G.B. and Kamala Pillai’s Pledge to Support Rainforest Conservation and Education – Launch Sustainable Toys at Spielwarenmesse

Wild Republic was established more than forty years ago to support its founder, G.B. Pillai and his wife, Kamala Pillai’s love for children and wildlife, a promise the company has successfully delivered on for four decades. Its diverse and creatively-designed product line of toys and stuffed animals fosters curiosity about wildlife and educates children about the wonders of nature. Today, this mission still holds true for the company, which unveiled its Rainforest plush line in support of rainforest conservation along with hundreds of new plush and playsets at Spielwarenmesse in Nuremberg, January 30- February 3, in Hall 1, Stand E-16.

Wyncor
News
New Toy Company Wyncor Launches, Helmed by Helena Perheentupa

Wyncor, a new global toy company established with a mission to create and deliver innovative and creative toys for its own intellectual properties and premium brands, with products that are tied closely to their content’s DNA, has officially launched. Former Mattel executive Helena Perheentupa serves as the company’s Chief Operating Officer. At its core, Wyncor’s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners’ IP content, and premium quality and innovative products to consumers. Wyncor works closely with partners’ creative teams to ensure that products are a natural extension of their content, offering a rich, immersive, and fun experience for their fans. Wyncor is owned by Jstar Capital.