Year: 2024

By representation of a diverse group of award-winning women and their intellectual properties, Marlene Cuesta proudly announces the launch of Cuesta Licensing, an innovative boutique licensing agency focused on creativity, connection, and collaboration. Equipped with over a decade of experience as a Licensor working with entertainment and corporate brands such as Bob the Builder, Lamborghini, Tecate, Dos Equis, and General Motors—Cuesta Licensing is on the fast track to become a huge player in the toy and entertainment licensing industry.

Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears on behalf of Cloudco Entertainment, the owner of the Care Bears franchise, has hailed the continuing licensing growth of the brand in the UK with new agreements in accessories and apparel. Concept One Accessories, the premier resource for licensed fashion and entertainment accessories, is planning a line of Care Bears accessories including bags, purses, headwear, scarves, and gloves. Aimed at both children and adults, the line will be launching at retail this October.

The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, is continuing to take story time to all new heights with Little Tikes Story Dream Machine. The portable story projector that’s redefining bedtime for the whole family is expanding its spring library with all-new licensing collaborations and additions to its portfolio of partnerships. Following its partnership with Sesame Workshop, the Story Dream Machine is bringing even more storybook favorites to life – from tales inspired by DreamWorks Animation’s Kung Fu Panda and Trolls to Eric Carle’s beloved classics.

Remarkable Brands, the New York City-based licensing and branding agency, has been named North American licensing agent for Deddy Bears, the deadly adorable collectable toys developed by Innov8 Creative Academy. Remarkable Brands joins Surge Licensing, which is working in partnership with Caroline Mickler Licensing in overseeing licensing for the popular brand in the UK and other international markets. Already a pop culture sensation, the spooky and “dead cute” new Deddy Bears offerings are now rolling out to retailers across the U.S., UK, EU, and Australia and New Zealand.

Disguise, Inc, the global costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) has announced that it has entered into an agreement with Sony Pictures Consumer Products, for its costume division Disguise, to produce costumes based on the new film Ghostbusters: Frozen Empire, which is currently playing in theaters. Disguise will design, market, manufacture and distribute costumes, costume accessories and inflatables for the movie commencing in 2024.