IMC Toys’ New VIP Hair Makeover Fashion Dolls Bring Innovation and Creativity to the Aisle
IMC Toys, the company known for the globally beloved Cry Babies brand, is expanding its portfolio of offerings while bringing innovation to the fashion doll category with the newly released VIP Hair Makeover dolls. VIP Hair Makeover fashion dolls are unlike any other dolls on the market, offering truly exceptional “wow” moments by combining innovative and unique hairplay with bold fashions for the ultimate hair makeover. Kids can effortlessly become hairstylists, revamping and transforming the dolls’ hairstyle with the simple pull of a string. The dolls have 11 inches of silky hair that magically turns into a new hairdo with the drawstring mechanism and their seven accessories, including a special hair accessory unique to each character for striking before and after looks.
