Moose WWE
Licensing News
Heroes of Goo Jit Zu Meets WWE in New Moose Toys Partnership

Ahead of the Licensing Expo in Las Vegas this month, Moose Toys announces a new global partnership with World Wresting Entertainment (WWE) for a series of Heroes of Goo Jit Zu stretchy action figures, launching in August 2024. Four of WWE’s biggest Superstars — John Cena, Rey Mysterio, Roman Reigns and “The American Nightmare” Cody Rhodes — have been reimagined as ultra-stretchy Heroes of Goo Jit Zu figures. Heroes of Goo Jit Zu action figures are the squishiest and stretchiest action figures, filled with gooey fillings, allowing them to stretch up to 3x their size, while always returning to their original form.

Toy Association Hall of Fame submit
Events News
Nominations Open for 2025 Toy Industry Hall of Fame
The toy community is invited to submit nominees for induction into the 2025 Toy Industry Hall of Fame. Consideration for the Hall of Fame is open to living individuals who have made outstanding contributions and/or provided impactful service to the toy industry and The Toy Association throughout their careers. Nominations may be submitted online through Friday, June 7.   Candidates may be nominated by any stakeholder in the toy industry…
Hanna Andersson Foster Love
News
Hanna Andersson Announces New Philanthropic Partnership with Foster Love

Leading premium children’s apparel brand, Hanna Andersson, announced in time for National Foster Care Day, that they are kicking off a new philanthropic initiative with Foster Love to champion childhood and create a lasting impact for foster youth everywhere. The partnership will be ongoing and will encompass philanthropic giving, Hanna Andersson product donations, and unique volunteer opportunities with the organization for Hanna Andersson employees.

Monopoly One Piece
Licensing News
The Op Games Launches Monopoly: One Piece Edition Based on Hit Anime Series

The Op Games, the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations, Blank Slate, and Hues and Cues, have launched a brand-new official version of the world’s most popular family board game – Monopoly: One Piece Edition. Under license by Hasbro, a leading toy and game company, this new game transforms one of the longest-running Manga turned anime series into tabletop form, giving fans a new adventure with the Straw Hat Crew.

Dallas Market Center Heart on Main Street
Events News
Dallas Market Center and Heart on Main Street Partner for Main Street Activation Launching During Total Home & Gift Market

Dallas Market Center and Heart on Main Street, a non-profit organization supporting independent retailers, have announced an exclusive partnership, starting during the Total Home & Gift Market, June 19-25, to celebrate and support independent retail through a series of captivating and interactive visual displays in the atrium of the World Trade Center. During the Total Home & Gift Market, attendees will see the atrium transformed into a Main Street experience, beginning with a heart wall entryway leading to Main Street displays, four artistically rendered retail storefronts The retail storefronts will represent a florist, gift store, women’s boutique, and home décor store, each stocked with merchandise from Dallas Market Center exhibitors.

Sesame Workshop HiHo Kids
Entertainment News
Sesame Workshop and Cut Media’s HiHo Kids Partner Up Again on Kids Meet YouTube Series

Sesame Workshop, the nonprofit media and educational organization, and Cut Media’s HiHo Kids, the viral YouTube channel announced another partnership to create two new episodes of a fan-favorite HiHo series, Kids Meet. The popular series provides kids with the questioning power through one-on-one interviews with a variety of interesting people.

Pokemon Lazy Summer 2024
News
New Pokémon Center Summer Collection, Featuring Apparel and Picnic Accessories Enticing Trainers to a ‘Lazy Summer,’ Available Now

The Pokémon Company International unveiled the new Pokémon Lazy Summer collection, available starting now at Pokémon Center — the premier online destination for official Pokémon merchandise in the U.S., Canada and the U.K. Trainers can enjoy the warm weather in style with apparel and picnic accessories featuring summer-themed illustrations by artist James Turner, who designed a number of Pokémon for the franchise and has contributed to various Pokémon video games since 2002.

Bicycle playing cards logo Anna DeGuzman
Licensing News
Bicycle Playing Cards Teams Up with America’s Got Talent Sensation Anna DeGuzman as Official Brand Ambassador

Bicycle Playing Cards, the bestselling and most widely used playing card brand for over 135 years, is proud to announce its official Brand Ambassador partnership with star magician Anna DeGuzman. Hailed by GQ as ‘a master magician of the digital age’ and The New York Times as ‘one of the few’ women shaping the future of magic, Anna DeGuzman is leading a new generation of performers. At just 25, she is one of the world’s premier female masters of ‘cardistry’—and a viral star whose talent and charm have brought her to the global stage.