April 2024 - Page 3 of 11 - aNb Media, Inc.

Heathside Signs License Renewal Agreement with SEGA to Produce Sonic the Hedgehog Products

Heathside Ltd has renewed an existing established agreement with SEGA and has added additional products into the foray for Sonic the Hedgehog. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd. The additional Sonic licensed lines will launch Q4 2024 through selected retail partners and will include a variety of toys, collectables, and gifts. Darren Epstein from Heathside commented, ’‘We are over the moon to be continuing our relationship and license with SEGA and Sonic. We have long experience working on the brand and we are so happy to continue and expand the categories we have!”

Schleich Expands ‘Share Your Stories’ Initiative While Preparing to Open 100th Flagship Retail Location in NA

Schleich, the world’s leading manufacturer of animal characters and playsets, is amplifying its Share Your Stories initiative. Since 2022, the brand that lets imaginations run wild and shapes storytellers for life has surprised and delighted thousands of kids who have shared story videos inspired by playing with schleich toys. As schleich continues to encourage kids of all ages to capture their creativity, the brand is making it easier than ever to share their stories with the brand community. This year, kids and their parents can easily record and share their #schleichstories videos directly on the schleich website, with additional opportunities to share in-person at participating flagship retail locations across North America.

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Toikido and Cloudco Entertainment Launch Care Bears Crossover Event in Piñata Smashlings Universe on Roblox

Toikido, in partnership with Cloudco Entertainment, is thrilled to announce a captivating crossover event that brings the Care Bears into the expansive world of Piñata Smashlings on Roblox. This engaging event, running from September 14th through November 15th, introduces “Care Bears Adventure Island,” a specially designed level that creatively transforms beloved Care Bears characters into playful Smashlings forms, providing fans with a unique and interactive experience.

Mattel to Bring Three Channels to Samsung TV Plus

Mattel, Inc has partnered with Samsung to deliver its first three 24/7 Free Ad Supported Streaming (FAST) channels on Samsung TV Plus, Samsung’s free TV streaming service. The Barbie and Friends, Hot Wheels Action, and Mattel Jr. channels are set to go live later this year and will be free to access from Samsung Smart TVs, Galaxy Devices and on the Web at www.samsungtvplus.com. The three new channels from Mattel will feature content inspired by globally beloved brands such as American Girl, Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Matchbox, classic Monster High, Thomas & Friends, and more.

Steiff Expands Brand Presence with New Visual Language

Margarete Steiff GmbH is launching a new visual language with the aim of further developing the company’s brand presence following the logo update last year. The new visual language includes both an overarching umbrella brand representation and specific campaigns for the individual product lines “Friends,” “Originals,” and “Editions.” The umbrella brand campaign celebrates the 140-year heritage of Steiff’s iconic Teddy bears in a journey through time, while the campaigns for the “Friends,” “Originals,” and “Editions” product lines emphasize their unique features and positioning. The “Friends” campaign humorously presents the plush animals in a monochrome environment, while the “Originals” campaign showcases them in the natural habitat of their real-life counterparts. The “Editions” campaign highlights the high-quality collector’s items as works of art. All campaigns are characterized by a common visual code and unified branding.

Dr Seuss Enterprises Announces Daniel Arsham as Guest Artist for the Release of Lorax-Themed Sustainable Capsule Collection for Earth Day

The beloved characters from Dr Seuss’s timeless classic The Lorax are getting a contemporary makeover in an unprecedented collaboration with renowned artist Daniel Arsham, marking the first time the artist has officially collaborated with Dr Seuss Enterprises, this groundbreaking partnership merges the whimsical world of Dr Seuss with Arsham’s unique artistic vision, resulting in an innovative exploration of environmentalism and imagination, just in time for Earth Day.

Southard Communications Marks 30th Anniversary of Pioneering PR Excellence with Promotions and New Hire

Southard Communications, a New York-based communications and public relations agency, celebrates its 30th anniversary, commemorating a legacy of impactful storytelling and media relations. Founded in 1994 by visionary Bill Southard, the company has been instrumental in shaping the narratives of businesses ranging from burgeoning startups to industry stalwarts.

The Wiggles Release an EDM Techno Remix Album

Just when you thought you had The Wiggles pegged, they are reinventing their music for a whole new audience with the release of their first full-blown EDM album: The Wiggles Soundsystem: Rave of Innocence. The album features fourteen EDM remixes of Wiggles classics, including earworms such as ‘Hot Potato’, ‘Fruit Salad’, ‘Toot Toot, Chugga Chugga’, Big Red Car,’ alongside a reworking of the group’s new viral hit, Bouncing Balls. It’s a vibrant celebration of joy, silliness, and pure fun!

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Mattel Television Studios Makes Three Key Appointments to its Executive Team – Sidney Clifton, Cory Bennett Lewis and Amy Suh

Mattel, Inc (NASDAQ: MAT) announced three key appointments to Mattel Television Studios’ executive team. Sidney Clifton has been named Head of Creative, Animation, Cory Bennett Lewis has been named Head of Production, and Amy Suh has been named Head of Creative, Live Action – Scripted & Unscripted. All three will report directly to Michelle Mendelovitz, Global Head of Mattel Television Studios.