Month: March 2024

On National Beyblade, also known as 3-2-1 Day, ADK Emotions NY Inc and T-Licensing Inc revealed the global launch of Beyblade X. After a successful premiere in Asian territories in 2023, Beyblade X will showcase new animation and exclusive experiences for Beyblade fans. Hasbro Inc., a long-standing partner, will release Generation 4 products worldwide later this year. “Bey-fans around the world have embraced 3-2-1 Day, and this year, we’re especially thrilled to celebrate with the generations of fans, as we kick off our 25th anniversary,” said a representative from , ADK Emotions NY. “With the highly-anticipated U.S. launch of the Beyblade X animation series this summer, Bladers will be ready to battle like never before!”

Willow Innovations, Inc. (Willow), the Femtech leader disrupting the breastfeeding and pumping industry for more than a decade, today unveiled Willow 360, elevating its leak-proof pumping technology with an enhanced connected and integrated app experience and unmatched, personalized services to support mom’s breastfeeding journey.   Formerly Willow 3.0, the rebranded Willow 360 is the only breast pump to offer moms the ultimate in pumping flexibility, freedom, and control. Fully in-bra…

Hape International, the premier German educational toy brand and leader in development and manufacturing of high-quality wooden toys build to last, has received Circana’s Toy Industry Award for the Top-Selling Toy in the Musical Instruments class for the Learn With Lights Piano. The Learn With Lights Piano is recognized as the number one selling toy in the U.S. according to Circana’s 2023 Global Toy Industry Performance awards.

ThinkFun Sesame Street Zingo!, the most recent addition to the award-winning and best-selling Zingo! line, is now available for purchase on Amazon. Beloved by parents, kids, teachers and speech therapists alike, Zingo! brings fast-paced excitement and learning to the classic game of Bingo. Now with a Sesame Street twist, Sesame Street Zingo! introduces a new Cookie Monster Zinger – the Zingo! tile dispenser – and more from the world of Sesame Street.

ToyMonster, in partnership with Addo Play and Libertas, announced the newest launch of Fugglers with the Laboratory Misfits Edition, available for a limited time at Walmart stores and Walmart.com. With a cult-like fan following, Fugglers are funny-ugly plush monsters, on a mission to ruin lives and warm hearts with their mischievous antics and straight-up bonkers appearance.

When you create the world’s softest plush buddies to cuddle with, what would be the next snuggly step? Moosh-Moosh debuts two Spring 2024 Collections with Hooded Blankets and Starlight Buddies. A total of twelve new characters from Drac The Dragon Starlight Buddy to Caticorn Hooded Blanket are in stock and ready to join you on the couch, at bedtime or tucked inside an overnight bag for an oh-so-comfy adventure. The Hoodie Blankets are meant to be worn from head to knee. The twist is their one-size-fits-all is perfect for kidults who miss that comfort of wrapping themselves in softness. It’s like a blankie for a very big kid or grownup! Colorful and kooky, there are six personalities to choose from: pink Caticorn (part meow, part unicorn); chalk colored Llamacorn; sea blue Shark; yellow/orange Pug; green toothy Dinosaur and cloud covered Panda.

Mattel, Inc, through a licensing partnership with Epic Resort Destinations, has announced plans for a second Mattel Adventure Park location in an all-new entertainment resort destination located in Bonner Springs, Kansas. The all-new, family-friendly themed entertainment destination is set to open in 2026, with plans to break ground later this year. Mattel Adventure Park Kansas City will offer the highly anticipated attractions of Mattel Adventure Park Glendale, Arizona, including fully themed Hot Wheels roller coasters such as the Hot Wheels Bone Shaker: The Ultimate Ride and the Hot Wheels Twin Mill Racer. Designed to delight fans of all ages, the Hot Wheels Bone Shaker themed ride will feature the famous hot rod’s skull design, while the double-looping Hot Wheels Twin Mill Racer guarantees a serious adrenaline boost for all riders.