UN Signals Importance of Play by Adopting Official International Day of Play
Play is a fundamental right for every child. Yet, the importance of play in helping children develop life-long skills is often forgotten. With only 30% of adults aware that play is a fundamental birth right adopted by the United Nations (UN) in 1989, there is an urgent need to put play back on the agenda. To drive this ambition forward, a dedicated network of global organizations, play experts and, most importantly, children & youth themselves, have called on UN member states to support the resolution for an International Day of Play. Mattel, Inc (NASDAQ: MAT) together with other founding members of the movement are proud to announce that the UN General Assembly has adopted this international awareness day.