Month: February 2024

Pickle Everything Games, created by co-founder toy and game industry veterans Jeffrey Breslow and Frank Adler, has introduced a new card game called Pickle Everything, where words meet fun and pickles rule, allowing families and friends to compete against one another in a new, fast-paced and hilarious way. Pickle Everything is now available for purchase for just $9.99 on Amazon and PickleEverything.games. Together, the partners of Pickle Everything Games have a combined 65 years of toy development experience. Breslow was a founding partner of Big Monster Toys, a role that would lead to his induction in the Toy Manufacturers Hall of Fame in 1988. Games such as Guesstures, Masterpiece, and Ants in the Pants were among the many that he was instrumental in developing. Adler, a seasoned expert in the toy and game industry, was the former president of Uncle Milton, where he took the company from its Ant Farm product line roots to its award-winning Star Wars Science and In My Room brands, which included a full range of Disney Princess and Frozen product lines.

Mattel, Inc (NASDAQ: MAT) has reported fourth quarter and full year 2023 financial results. Ynon Kreiz, Chairman and CEO of Mattel, said: “2023 was a milestone year for Mattel. We extended our leadership in our key toy categories and gained significant share overall, achieved extraordinary success with the Barbie movie, and further strengthened our financial position.” Mr. Kreiz continued: “Execution on our toy strategy was strong and we made meaningful progress in entertainment across film, television, digital and publishing. We ended 2023 with the strongest balance sheet we have had in years, putting us in an excellent position to execute our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering. As we look to 2024, we believe we are very well positioned competitively and will continue to outpace the industry and gain market share.”

Elenco, a premier provider of STEM toys at the intersection of electronics, education, and recreation has plugged into a new era of innovation by partnering with ChizSix Marketing & Media as their Agency of Record for social media. This partnership between ChizSix Marketing & Media and Elenco is set to electrify the digital space with the ingenious Snap Circuits, an award-winning STEAM toy lineup that sparks the curiosity of budding engineers, scientists, and innovators. Elenoc’s Snap Circuits brand has been the preferred STEAM toy since 1972, making it a staple in the toy industry for over two decades. Endorsed by K-12 educators worldwide, Snap Circuits is not only a favorite in schools, libraries, after-school, and homeschool programs but also cherished as a versatile at-home STEAM toy, with many current leaders in science and technology crediting their foundational engineering knowledge to childhood experiences with the brand.