February 2024 - Page 4 of 11

NFL Players Team Up with Dr. Seuss and Creative Minds Publications to Tackle Reading

Dr. Seuss Enterprises and Creative Minds Publications announced that they have teamed up with the NFL for the 8th annual Tackle Reading event. Tackle Reading events are assembly-style celebrations held during the week of Dr. Seuss’s Birthday, and are designed to inspire children at underserved schools to fall in love with reading. At each of the events a current or alumnus NFL player will read a beloved Dr. Seuss book at a school-wide assembly. As part of the event, students will have the opportunity to hear motivational messages directly from the NFL athletes. Every school will receive a diverse collection of Random House Children’s Books titles for their library, each student will receive their own Dr. Seuss book from Random House Children’s Books, and teachers will receive Cat in the Hat style hats donated by Fun.com. The event will also feature other fun elements such as NFL team mascots, cheerleaders, and more.

The Wiggles Launch Wiggle and Learn Brand New YouTube Series for Toddlers

The Wiggles, the world’s most popular children’s entertainment group, are delighted to unveil Wiggle and Learn, a groundbreaking new series designed exclusively for YouTube. This pioneering production explores crucial early childhood themes, including language development, basic math, social skills, health and world understanding. Offering a comprehensive and engaging educational experience for young learners, Wiggle and Learn debuts on The Wiggles YouTube Channel on Friday, February 23 with the first episode, “Let’s Learn about Animals!”

“Milo” Arrives to the US Thanks to an Agreement Between DeAPlaneta Entertainment and PBS Kids

DeAPlaneta Entertainment and PBS, the American public broadcaster, have signed a deal to distribute Milo, the award-winning and successful preschool series co-produced by Fourth Wall (UK) and DeAPlaneta Entertainment. Milo, which is already broadcasted on more than 170 countries and has been dubbed into more than 20 languages, will arrive to PBS KIDS and its free streaming platforms on May 2024. Milo will also be available to stream on the PBS KIDS Prime Video Channel. Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Kids & Family, has declared: “We can think of no better partner to bring Milo to U.S.-based audiences than PBS KIDS, one of the most relevant kids’ networks in the world, which shares with us the commitment to delivering exceptional content to young audiences and families. This is a key agreement for the global expansion of our beloved series Milo, which in 2024 will be on air in more than 170 countries, among other destinations yet to be announced.”

Douglas Launches More Sassy Pet Saks for Year-round Fun

Douglas Company’s Sassy Pet Saks are here to stay. Turns out fashionistas everywhere love these little tote-style, pet carrying bags. Fun prints that coordinate with the animal inside is the muse for this line. The lifestyle gift creator and soft toy maker is adding ten new Sassy Saks in 2024.

Hasbro’s Mouse Trap and Lucky Charms Team Up for St Patrick’s Day-Inspired Collaboration

St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box. To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.”

Moonbug’s ‘Morphle & The Magic Pets’ To Debut on Disney March 20th

Moonbug Entertainment (CoComelon, Blippi), a subsidiary of Candle Media, along with Disney Branded Television, will debut a new CGI original series, Morphle and the Magic Pets, on Disney Junior and Disney+ starting Wednesday, March 20, 2024. The series will include 52 x 7-minute episodes and 50 x 3-minute shorts. This series, an evolution from the original YouTube series, features a brand-new, premium look and more in-depth storytelling. Following its premiere in the U.S., the series will start rolling out globally (excluding China) on Disney+ and Disney Junior at a later date.

Spin Master Reveals 2024 Top Toy Trends

Spin Master Corp, a leading global children’s entertainment company unveiled today highlights of its 2024 portfolio of toys, games and activities to spark creativity and imagination in both kids and kids at heart this year. “Our teams scour the globe in search of what’s influencing how kids play and then translate that into disruptive toy innovation,” said Doug Wadleigh, Spin Master’s President of Toy. “Known as trailblazers for our innovation, we’ve made toys that defy gravity, magical creatures that hatch themselves, and brought interactive digital pets to kids’ fingertips; we are excited to introduce what’s new and next. This year we’re celebrating iconic brands, tapping into the pop culture zeitgeist, and sparking imaginations in kids of all ages.”

Global Toy Company Wyncor Appoints Top Sales Exec in EMEA and Americas

Wyncor, the newly established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, proudly announces the appointment of two distinguished sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC; and Steve Markey, a seasoned professional most recently with Hog Wild Toys, will lead sales efforts across North America and LATAM as VP of Sales, Americas. Both executives will report directly to Wyncor’s Chief Operating Officer, Helena Perheentupa.

Chronicle Books Signs with Toyology and Plans ToyFest Showroom

Chronicle Books, one of the world’s most respected publishers and distributors of illustrated books, toys, and games for all ages, is ready to dazzle alongside Toyology’s glittering list of prestigious toy brands. Toyology’s representation will officially kick-off at next month’s ToyFest show in Las Vegas, NV, where Chronicle will display an array of offerings from award-winning lines like Petit Collage, Ridley’s Games, Galison and Mudpuppy in the iconic Toyology Showroom at the World Market Center (WMC) in front of over 1300 attendees. “We couldn’t be more thrilled about partnering with Toyology,” said Bill Miller, President of Galison, Mudpuppy and Publisher of Ridley’s Games and Petit Collage, a subsidiary of Chronicle Books. “Knowing we are joining the ranks of so many iconic brands who have trusted Toyology’s expertise in the toy industry is very exciting for us.”