February 2024 - Page 11 of 11

Care Bears Unlock the Music Syntax CloudCo

Syntax Creative and CloudCo Entertainment Partner to Bring Care Bears Timeless Melodies to a Global Audience

Syntax Creative, a leading digital distribution and marketing company, is thrilled to announce a new deal with Cloudco Entertainment, the company behind the universally adored Care Bears brand. This strategic collaboration brings the music of Care Bears to fans across the globe, expanding their reach through digital avenues. “Our team is thrilled to join forces with Cloudco Entertainment,” stated Syntax Creative CEO, Timothy Trudeau. “We can’t wait to bring the Care Bears’ message of joy and care to both new and nostalgic audiences around the world.”

Evriholder Products Acquires BASE4 Ventures

Evriholder Products LLC, a leading provider of impulse products worldwide under the Evriholder and Joie brand names, has announced that it has acquired BASE4 Ventures, a provider of value-oriented impulse products across a wide range of categories, including toy, beauty, outdoor living and general merchandise. This acquisition follows last week’s announcement that Evriholder has acquired Progressive International, an innovative kitchen tools and storage company. “This acquisition is very exciting for Evriholder and will help propel us into our next chapter of growth. Not only does BASE4 have a complementary customer base in the drug, dollar, beauty and mass merchant channels, but its attractive product assortment is one that we can cross merchandise to our customers as well,” said Ivan Stein, Evriholder CEO.

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MGA Entertainment Establishes Four Subsidiaries to Support Fast-Growing International Business in the EU

MGA Entertainment, Inc. (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, announced it has established four wholly-owned subsidiaries in the European Union (EU) to support its fast-growing international business. The four subsidiaries – MGA Toys Iberia S.L. (led by Managing Director Mila Gonzalez), MGA Entertainment Greece (led by Managing Director Panos Kalogeropoulos), MGA Entertainment Italy SRL (led by Managing Director Andrea Signorelli), and MGA Toys France (led by Managing Director Thierry Thivolle) – will support marketing and sales administration efforts, staffed by employees who have worked for MGA Entertainment in each of the markets, now employees of their respective subsidiary in the same roles. This move demonstrates the company’s commitment to growing its businesses in those markets and to its international business overall.