Within a three-year span, Create A Castle has gone from besting major brands as a surprise winner of a TOTY Award (“Best Outdoor Toy”), to Shark Tank winner. Now adding to that growing success, Create A Castle is continuing to build its international success in Australia with the addition of all Target and Sam’s Club stores in Canada.
Welcome back to the magical world of Equestria! On March 27, the popular entertainment series My Little Pony: Tell Your Tale officially launches on Netflix, with 10 20-minute episodes ready for fans to binge. The 2D animated series is the ultimate insider’s guide to the everyday escapades of the Mane 5 and features a buffet of heartfelt, funny and fast-paced stories that will have everypony in stitches. My Little Pony: Tell Your Tale continues the story of Sunny Starscout and her new friends, following the return of magic to Equestria! Now, living side by side in Maretime Bay, these besties are having the most fun as they discover who they are in their new, fantastical world!
Belleza C&A, the beauty division of C&A Brazil, has launched a range of bath and body products with Chupa Chups, the popular candy lifestyle brand of Perfetti Van Melle. The collaboration wants to invoke the scent of Chupa Chups’ classic strawberry lollipop, with a packaging reminiscent of the 1950s and 1960s, the period in which the candy brand was launched. The collection combines fun with functional body care and it consists of five items: body deodorant, body splash, soap, moisturizing lotion, hand cream and a t-shirt with the famous lollipop logo.
Once you’ve checked out the ocean at Douglas be sure to check out the shoreline, where even more fun is to be had. The lifestyle gift creator and plush toy maker is introducing four new shoreline playmates. Rex the Alligator is one of Douglas’ Mini Soft animals. He’s a real cutie sitting at 10” long. He’s extra-floppy and extra-poseable for all types of imaginative play. Pascal the Puffin may have you taking a second glance to see if he is as real as he looks. As he looks just like his true-to-life breed with the unique beak stripes and natural black and white bodice. His bright orange feet and clever beak make him quite the standout.
Schylling Inc selects ChizSix Marketing & Media Corp as its agency of record to bring new products and innovations from industry-defining brands to life with the agency’s marketing and media services. ChizSix Marketing & Media will play an integral role in bringing Schylling and its iconic brands to consumers, media, and industry stakeholders. Home to iconic brands, such as NeeDoh, Big Wheel, LAVA, and more, Schylling’s new agency of record will support each brand with a specialized suite of services, uniquely designed for each brand’s story and product(s).
Heathside Trading Ltd have concluded a license agreement with Paramount Global Consumer Products to become the authorized distributor of Eaglemoss Hero Collector’s die-cast Star Trek ships. The ships will be sold on a new website – MasterReplicas.com — and through selected retail partners launching in March 2023. The Hero Collector range of die-cast ships is one of the most successful and beloved products in the history of Star Trek The line launched in 2013 with the U.S.S. Enterprise NCC-1701-D and went on to include over 400 unique designs, featuring ships from all the Star Trek TV shows and movies. Eaglemoss produced the ships at a number of different scales between 1.5” and 12” (45mm and 300mm) long, including some special limited editions.
Toy industry veteran, Erik Quam has joined Smart Toys and Games Inc, as the company’s VP of New Product and Business Development. Quam joins the US-based team and will also work closely with world headquarters based in Belgium. Quam is no stranger to the toy industry. His career spans more than twenty-five years, and he has played an instrumental role in the launch of several successful brands in the specialty toy arena. He is a well-known advocate for the inventor community and has worked closely with established inventors while also giving voice to young designers and inventors as a respected inventor relations executive.
Mattel, Inc announced an all-new animated adventure, Thomas & Friends: The Mystery of Lookout Mountain. Thomas & Friends: The Mystery of Lookout Mountain will stream globally on Netflix on Saturday, April 1. The special will first broadcast on Canada’s Treehouse TV on Sunday, April 2 (6:30 pm ET) and in the US, Cartoonito on Cartoon Network on Monday, April 3 (7:30 am ET). Tied to Autism Acceptance Month in April, the movie is the first Thomas & Friends special to feature Bruno the Brake Car, the iconic franchise’s newest friend, an autistic character who was introduced to fans in September 2022 as part of the popular Thomas & Friends: All Engines Go series.
JAKKS Pacific, Inc, leading toy manufacturer and Disguise Inc, world leaders in costume design have announced their panel at WonderCon in Anaheim, CA to take place on Friday, March 24, 2023 from 5pm – 6pm in Room 213CD. Get an exclusive sneak peek of JAKKS Pacific’s 2023 toy and collectible releases for Nintendo + Illumination’s new animated action-comedy, The Super Mario Bros Movie, including the Rumble R/C Kart Racer at the WonderCon panel. It is a full-function 2.4GHz R/C with a range of 100 feet. The tail pipes light up and rumble just like in the movie and Mario’s head and hands move when the vehicle turns!