Marta Ballesteros Appointed Global Licensing Manager of Perfetti Van Melle as Christine Cool Steps Down
Candy powerhouse Perfetti Van Melle announces the appointment of Marta Ballesteros as Global Licensing Manager, effective as of May 1st. Marta brings a wealth of knowledge, strong international sales experience of over 22 years in licensing and solid management skills that will be a tremendous asset to lead the unstoppable growth of Perfetti’s global licensing program with its brands Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruit-tella, Alpenliebe and Big Babol.