LOL Surprise Bubble Surprise
News
L.O.L. Surprise! Bubble Surprise Launches in June, Rounding Out Innovatve Portolio of New Toys in First Half of 2023

Global sensation L.O.L. Surprise! from MGA Entertainment (MGA) – one of the fastest growing and largest privately held toy and entertainment companies in the world – has announced the launch of the L.O.L. Surprise! Bubble Surprise line. This exciting new line joins the brand’s highly innovative new releases in the first half of the year that engage kids and kidults, with an acute focus on three categories of play and collectables: exciting and new water/color transformations, strategic licensing partnerships, and reimagined classics.

Brand Central Expo Twix
Licensing News
Brand Central Showcases Iconic Brands, New Services and a Few Surprises at Licensing Expo

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at this year’s Licensing Expo in Las Vegas. For the past 22+ years, Brand Central has specialized in brands that drive cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley’s, portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, as well as Kraft Heinz, which includes beloved brands such as Heinz, Kraft Mac & Cheese, Oscar Mayer, Jell-O, and Kool-Aid – just to name a few. The agency also represents Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli and many more, as well as cult favorite food and beverage brands including: Tapatio Hot Sauce, and Yellow Tail wine.

Sesame Workshop Logo
News You're Hired
Sesame Workshop Promotes Whit Higgins to EVP and Head of Global Enterprises

Sesame Workshop, the nonprofit organization behind Sesame Street, has promoted Whit Higgins to EVP and Head of Global Enterprises (formerly the Media and Education Group). Higgins will be responsible for all international and domestic commercially funded business including Distribution, Licensing, Sponsorship, Themed Entertainment, Formal Education, and Digital. He will also continue to oversee the organization’s offices in Europe, China, Japan, and Latin America. Higgins reports to Steve Youngwood, CEO.

B.Duck
Licensing News
B.Duck Sets Sail for the US Market

The iconic, globally recognized brand “B.Duck” and B.Duck Family Character has joined forces with Stephanie Kupperman at Licensing 360 to bring “B.Duck” to the U.S. licensing market. For the first time, “B.Duck,” “Buffy”, “B.Duck Baby” and more are available for U.S. consumer product partnerships and collaborations.

Manic Panic NYC Jade City Foods
Licensing News
Jade City Foods and Manic Panic Team Up to Launch Gourmet Hot Sauces

Jade City Foods, a creative gourmet food manufacturer, and Manic Panic, the iconic hair color and beauty brand, are proud to announce a new collaboration that offers Manic Panic Dye-Hards a whole new way to start their mornings and season their food with an official line of coffees and hot sauces. Launching the collaboration with hot sauces modeled after some of their popular colors, Series 1 is comprised of five fierce flavors.

Wildbrain CPLG Space Invaders
Licensing News
Wildbrain CPLG Levels Up Space Invaders’ 45th Anniversary with Champion Collaboration

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a wide-ranging partnership with renowned athletic and lifestyle brand Champion for a collaboration with Taito’s iconic Space Invaders brand. WildBrain CPLG has also inked further deals for Space Invaders in key markets, including the US, Canada, Spain, Portugal and Andorra, in what is the arcade gaming IP’s 45th anniversary year.

Miraculous PK XD
Licensing News
ZAG and Movile’s Afterverse Partner for PK XD and Miraculous Collaboration

Award-winning global animation studio ZAG has partnered with Afterverse, creators of the immensely popular free to play metaverse PK XD, for a new in-game collaboration featuring the characters from the global hit TV series Miraculous – Tales of Ladybug and Cat Noir. Now in its fifth season, Miraculous – Tales of Ladybug and Cat Noir, is scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).

Pet Partners logo National Pet Therapy Day
Events News
Join Pet Partners in Celebrating National Therapy Animal Day on April 30

Pet Partners, the nation’s leading organization in registering therapy animals for animal-assisted interventions, is proud to announce its ninth annual National Therapy Animal Day on April 30, 2023. National Therapy Animal Day was created by Pet Partners to recognize all of the exceptional therapy animals who partner with their human companions to bring comfort, joy, and healing to those in need. Therapy animals and their human partners help people of all ages in a variety of settings including hospitals, veterans’ facilities, schools, assisted living facilities, and after crisis events.

Wonderfold WagonThon
Events News
Wonderfold is Ready to Roll this Summer with Wagonthon

WonderFold, the original luxury stroller wagon brand, is thrilled to announce the launch of their first-ever rolling event, WagonThon! As the original luxury stroller wagon brand, Wonderfold is dedicated to inspiring families to get out and explore the world with ease and peace of mind. WagonThon registration is a seamless opportunity to bring our community together for a shared cause, with all proceeds going to children’s charities across the country.