Year: 2023

From the launch of Minecraft 14 years ago, the Minecraft universe has continued to expand, evolving into a global entertainment powerhouse with new merchandise, media content, in-game events, retail launches and promotional partners. Ahead of Licensing Expo in June 2023 and Minecraft’s 15th Anniversary in 2024, multiple new licensing partners are joining the brand that strives to build a better world through the power of play. 

Vans, the original action sports brand and global icon of creative exploration, is proud to collaborate with one of the most impactful television programs of all time: Sesame Street. Highlighting both brands’ shared focus on creative discovery and uplifting a “We All Belong” message, the Vans x Sesame Street collection honors the iconic street where kids grow smarter, stronger, and kinder. The Vans x Sesame Street collection is built for the entire family with a head-to-toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles, and Vans Customs prints.

PowerTown Wrestling and its licensing agency All American Licensing and Management Group have announced a licensing deal with American Classics, a leader in classic entertainment properties in the apparel industry. This is the first licensing agreement announced since PowerTown appointed All American Licensing as its partner. The collection will feature a full line of apparel, from t-shirts and sweatshirts for adults to onesies for infants and toddlers.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.

Toca Boca, Spin Master’s award-winning Swedish game development studio that makes digital games from the kid’s perspective, is thrilled to announce a new content partnership under license from Paramount Consumer Products and Nickelodeon which offers kids a ground-breaking way to experience the SpongeBob SquarePants universe. On June 13th, a Toca Boca x SpongeBob SquarePants content partnership will be introduced to Toca Life World’s vibrant community, with the launch of the SpongeBob SquarePants Furniture Pack and Gift Event.

McFarlane Toys has announced that they have signed a licensing agreement with Blizzard Entertainment to develop a range of collectible figures across the Diablo, World of Warcraft and the upcoming Warcraft Arclight Rumble universes. The initial product launch this fall will coincide with the highly anticipated Diablo IV video game release. McFarlane Toys founder, Todd McFarlane said, “What I try and do within the walls of McFarlane is to find big brands that look super-cool. It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed and visually stunning worlds across their games for decades. And now, my company gets to go play in their sandbox. This should be a hoot! Our goal is to deliver figures to fans of Diablo and Warcraft games that will add value to their enjoyment of playing in those worlds, because when you aren’t playing the games you will be able to look at them on your shelf in 3D form.”