Mattel Announces Simon & Schuster as Sales and Distribution Partner for Mattel Press Imprint, American Girl Publishing
Mattel, Inc has entered into a sales and distribution agreement with Simon & Schuster, Inc. Under the agreement, Simon & Schuster will handle sales and distribution of the Mattel Press Imprint and the American Girl Publishing Imprint to the United States and Canada beginning July 1, 2023. The Mattel Press imprint will complement content, support brand initiatives, and create new stories based on iconic Mattel franchises including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Polly Pocket, Barney, and more. Releases sold and distributed by Simon & Schuster will include print books, audio books and eBooks. Select titles from Mattel Press and American Girl Publishing will also be available on Caribu, Mattel’s direct-to-consumer entertainment platform.