MINISO Announces Upcoming Snoopy Collaboration with the World-Famous Peanuts Brand
MINISO is thrilled to announce a new partnership with Peanuts, the brand based on the world-famous comic strip, paving the way for a collaboration based on the beloved characters of Snoopy, Charlie Brown and the Peanuts gang. An IP collaboration agreement was unveiled at a signing ceremony on July 1st at MINISO’s 2023 Second Half Global Partners Strategy Summit in New York, USA. Snoopy even made a special appearance at the ceremony, adding to the sense of excitement about the upcoming collaboration collection. The partnership aims to combine the distinctive charm of Peanuts’ best-known characters and MINISO’s commitment to delivering innovative, high-quality, and fun-filled products to customers worldwide. The MINISO x Peanuts partnership was brokered on behalf of Peanuts Worldwide by the Shanghai team of WildBrain CPLG, a leading licensing agency representing the Peanuts brand in China and multiple other territories around the world.