Licensing Street to Represent MOLANG in the United States
Millimages, one of the oldest independent animation studios and IP developers in Europe, has appointed US agency Licensing Street to represent its iconic brand MOLANG in North America. MOLANG is an international TV, social media, licensing, and merchandising phenomena with over 950 consumer products from 80+ licensees, and 312 animated episodes broadcast worldwide. In the US the brand has had huge exposure and engagement to date with 85 million views on YouTube Kids and almost a million on the adult YouTube channel. In the US in 2023 alone, Molang reached 380K Tik Tok subscribers, 78K on Instagram and 32K on Facebook, while the six animated series have been aired in the US on Disney Junior, Netflix, Hulu, Kidoodle TV, Playground, and Hopster.