2023 Licensing International Annual Global Study Shows Industry Growth of $340.8 Billion in 2022
The 2023 Licensing International Global Licensing Industry Study, conducted by Brandar Consulting, captures the state of the licensing industry and highlights the impressive growth of licensed products in 2022. The 2023 Licensing International Global Licensing Industry Study highlights global sales of licensed merchandise reaching $340.8 billion in sales in 2022, an overall licensing industry growth of 8.02%. Insights from the report show that 2022 was defined by consumers diversifying their spending to navigate the higher pricing of historic inflation levels while shifting to have a very healthy appetite for experiences, entertainment, travel, dining and festive gatherings.