IMC Toys, the company known for the popular Cry Babies nurturing dolls, is venturing outside of the doll category and broadening its consumer base with the all-new brand Dinobytes.Dinobytes is a fun and easy game with a classic battling play pattern that kids love! Ready for action straight out of the packaging, the goal is to knock your opponent’s helmet off and be declared the winner!
MAPP Trap is thrilled to introduce EnforceWatch, a system that is set to reshape how brands navigate e-commerce compliance. In a world where investments grow over time, EnforceWatch presents a forward-thinking perspective on the ultimate goal. This goal isn’t just about financial returns; it envisions a future where understanding takes precedence over being lost in reports, where strategies and clear guidance are key, and where the complexities of monitoring and enforcement become manageable with the help of advanced machine learning (ML).
Ravensburger, the acclaimed publisher of award-winning board games and high-quality toys and puzzles, has announced two new additions to the massively popular Disney Lorcana Trading Card Game (TCG) lineup – Disney Lorcana: Rise of the Floodborn, the game’s second set, and Disney Lorcana: Disney100 Edition, a limited-edition, premium collection of cards from the first two Disney Lorcana TCG sets. Both will be available for purchase at local game stores and mass retail locations later this year.
Hanna Andersson, the leading premium children and baby apparel brand is partnering with BBC Studios Kids & Family to bring to life a collection inspired by the beloved animated show, Bluey, featuring the brand’s iconic PJs, as well as a graphic tee, joggers, a crewneck sweatshirt, and a playful dress and legging set. Launching exclusively on HannaAndersson.com, young fans can join Bluey’s world in playful designs that feature artwork from inspired by the popular episode, Keepy Uppy. Bluey’s third episode, Keepy Uppy from season one follows Bluey, her sister Bingo and their Mum as they enjoy a game of Keepy Uppy around the house with their last remaining balloon. All is fine until Dad joins in and soon, the game becomes the ultimate test of skill. The collection’s artwork, inspired by this very episode, features Bluey, Bingo and bright red balloons against a classic Bluey blue.
Just Play, a leading global toy company, is bringing endless fashion styling play to the toy aisle with the all-new Style Bae Dolls debuting at major toy retailers starting this month. Each Style Bae doll in the four-doll assortment features a 3D sculpted head with rooted hair and a 2D body that can be outfitted in trendy peel-stick-style fashions and accessories that will allow for over 850 style combinations. The new Style Bae Dolls from Just Play feature 3D sculpted heads with rooted hair and 2D bodies that can be outfitted in trendy peel-stick-style fashions and accessories to create over 850 style combinations.
Spanish-language versions of fan favorites Sesame Street, and Cookie Monster’s Foodie Truck will now be available with descriptive audio and captions through a collaboration with Dicapta and funding from the U.S. Department of Education (DOE). Sesame Workshop, the nonprofit educational organization behind the Sesame-branded series, will also include expanded accessibility for Plaza Sesamo, Listos a Jugar, Pequenas Aventureras, Monstruos en Red, Elmo and Tango’s Mysterious Mysteries, and The Furchester Hotel, all of which are available on Plaza Sesamo’s YouTube channel.
Toikido, the London-based entertainment company on the cutting edge of digital design and toys, is partnering with Chuck E Cheese, the world’s number one global family entertainment fun center, to bring an immersive Piñata Smashlings experience to young fans, in-game and in-store, that will include the popular entertainment brand’s signature Chuck E Cheese characters’ first official IP integration on Roblox. The fully integrated three month-long campaign begins in October and runs until the end of the year at participating Chuck E Cheese fun centers across the U.S. and Canada. The promotion will feature special events, including product sampling weekends and a chance for fans to design their own Piñata Smashlings character, as well as collect the Chuck E Cheese characters exclusively within the new Piñata Smashlings Roblox game, developed by Toikido and Supersocial, a U.S.-based developer and publisher of metaverse games and experiences.
Since 1959, the Barbie brand purpose has been to inspire the limitless potential in every girl and with 250+ careers and counting. From princess to president, astronaut to zoologist, Barbie reminds girls they can be anything – and that message has never been more relevant than it is today as it announces its 2023 Career of the Year Collection: Women in Sports, highlighting four careers in the sports industry including a General Manager, Coach, Referee and Sports Reporter.
Expanding its successful collaboration with The LEGO Group, Chronicle Books continues to surprise and delight adult brick enthusiasts with five new licensed LEGO products for the fall 2023 season. LEGO How We Create Inspiration Deck – The thinkers, builders, designers, and kidsat-heart who work at the LEGO Group invite you behind the scenes to see how they create, every day. This 78-card deck features insights and advice from individuals across all job descriptions at the LEGO Group. Packaged in a keepsake box with a sliding tray, each card offers a moment of personal reflection, a spark of motivation, or an open-ended invitation to harness the power of play. Mixed throughout are more than 20 unique building prompt cards that encourage you to put these valuable lessons and creative strategies into action using your own LEGO bricks.