Year: 2023

Gather ‘round Peeps! Hey Buddy Hey Pal is egg-cited to unveil their first licensed partnership for their hit Easter product line of EggMazing Egg Decorators. For the Easter 2024 season, the company will be launching the new Peeps Brand EggMazing Egg Decorator in the iconic Peeps Marshmallow Bunnies shape. Hey Buddy Hey Pal’s EggMazing Egg Decorators have quickly become an Easter staple. As the #1 selling toy on Amazon leading up to the holiday, their line of mess-free egg decorators lets kids become part of the decorating process instead of “watching and waiting” for traditional smelly dyes to work!

Super Impulse and Asmodee Entertainment are launching two new extensions to the World’s Smallest franchise for 2024 with new, licensed World’s Smallest CATAN and Spot It!. The new properties will debut at New York Toy Fair (NYTF) this Fall and join a robust lineup of licensed IPs under Super Impulse’s catalog of collectible, playable, miniatures. CATAN is one of the best-known brands in tabletop gaming, with over 40 million units sold worldwide, whilst Spot It! (known as Dobble outside of North America) is the award winning visual perception gaming phenomena from Asmodee’s Zygomatic studio. World’s Smallest is best known for bringing well-loved toys, games, characters, and collectibles to the world of miniatures in fully-functioning form. The new releases will allow fans to enjoy these contemporary classic favorites in a mini, but mighty, pocket sized format.

Playview Brands, a toy company renowned for its extensive catalog of puzzles, is thrilled to announce its partnership with One Tree Planted this #NationalTreeDay with a new line of nature-themed jigsaws. Playview’s donation to kick off the collaboration will result in the planting of 5,000 trees to help support the non-profit organization’s dedicated goal of global reforestation. Since 2014, One Tree Planted has planted over 100 million trees in more than 80 countries around the world. To help support the non-profit organization’s positive environmental impact, Playview Brands has partnered with One Tree Planted to unite puzzle enthusiasts in a unique way: creating eco-friendly puzzles to support the beautifully scenic imagery they display.

To commemorate 100 years of delivering the wonder of storytelling and the exhilaration of play to audiences across the globe, Hasbro has announced that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Hasbro is empowering its passionate fan base to choose how the $1M donation will be distributed. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com.

WildBrain, a global leader in kids’ and family entertainment, is launching Jonny Jetboy (40 x 11’), a brand-new original kids’ series from Keith Chapman, creator of PAW Patrol and Bob the Builder, at MIPJUNIOR and MIPCOM 2023. WildBrain’s slate for the market will also include two additional new originals: the CG-animated preschool show Caillou (52 x 11’) and the all-new version of comedy series, Johnny Test (40 x 11’). Every kid has the potential to become a hero, but becoming a hero doesn’t happen overnight! It takes years of practice, training, and dedication. Targeted at kids aged preschool 4-7, Jonny Jetboy follows the action-packed adventures of Jonny Jones, the youngest member of the Jones family, who are secretly a family of superheroes known as the JetFleet. Like every family, they don’t always get along, but when they work together, nothing in the world can stop them! Each week, Jonny will learn from his parents, his sister—and even the family’s pet tortoise—what it takes to be a true hero as they face off against the city’s villains!