5-Minute Crafts and Angry Birds Announce In-Game Collaboration and Global #AngryCraftsChallenge
Two globally recognized brands, 5-Minute Crafts and Angry Birds, are excited to announce a partnership that promises a unique experience for fans of both universes. Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event from September 25th to October 2nd. Millions of fans can dive into 5-Minute Crafts’ DIY charm within actual game levels and will encounter in-game prompts, guiding them to watch inspiring videos on YouTube. But the excitement extends beyond the virtual landscape. TheSoul and Rovio are initiating the #AngryCraftsChallenge, which encourages fans to create real-life Angry Birds levels using household items. As showcased in TheSoul’s kickoff video on YouTube Shorts, the challenge paves the way for fans to imagine, create, and share their unique game levels.