Daniel Tiger’s Neighborhood Toys to Arrive at Macy’s Toys ‘R’ Us in November
Fred Rogers Productions, the children’s educational media organization behind the hit series Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent for the popular brand, together with toy partner JAKKS Pacific and retail marketing agency Licensing Street, have secured a new retail program for the much-loved preschool property in Macy’s Toys ‘R’ Us shops. The assortment includes eight Daniel Tiger’s Neighborhood toy skus rolling out to 200+ Macy’s Toys ‘R’ Us shops across the U.S. this month.