2023 - Page 118 of 124 - aNb Media, Inc.

Hasbro Selects Just Play as Master Toy Licensee for FurReal Brand

Leading global toy company Just Play has announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FurReal brand. Just Play’s FurReal pets product line will launch globally in 2024 with a whole new collection of interactive pets. With authentic animatronic features that mimic the mannerisms and behaviors of both real animals and mythical creatures, the FurReal brand has led the interactive pets’ category for over eighteen years, selling over 100 million pets in more than 75 countries. Millions of children worldwide have learned about animals and pet care while nurturing their beloved FurReal friends.

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Beacon Media Announces Key Digital Media Exec Appointments

Beacon Media, the paid media division of leading marketing and media agency Beacon Media Group, is pleased to announce two key appointments on its leadership team focused on delivering digital media excellence. These new roles highlight Beacon Media’s expanded digital capabilities in media strategy, planning and activation and broadening their programmatic buying capabilities. Enhanced programmatic offerings will increase control and transparency, expedite campaign launches, provide more options to effectively reach audience targets, and garner the most efficient rates for clients.

Rainbow Friends & PhatMojo Team Up for Toys and More

Roy & Charcle LLC and PhatMojo have announced their partnership for the massive hit video game experience, Rainbow Friends. Under the worldwide agreement, PhatMojo will launch the Rainbow Friends master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. Rainbow Friends is a multi-player, mystery-style video game by Fragment Games, which premiered its first chapter on June 30, 2022. The game takes players on a bus trip to Odd World. Things go awry when the bus takes a wrong turn, and players are left to encounter mysterious monsters, including the iconic character, Blue. Other endearing Rainbow Friends monsters reveal themselves to players as they make their way through spooky settings. The widely appealing characters have captivated fans and generated pop cultural love. To feed this frenzy, two all-new chapters will release this year.

Moose Toys Targets Net-Zero Emissions by 2040

In line with London Toy Fair 2023, Moose Toys has announced its commitment to target Net-Zero greenhouse gases by 2040. The Australian based business has committed to setting near and long-term science-based targets (SBTs) to reduce its environmental footprint and support a planet positive future. The move is part of the organization’s broader sustainability strategy, which includes decarbonizing the business and exploring circular design principles and business models. The short and long-term emissions reduction targets set by Moose will be verified by the Science Based Targets Initiative (SBTi) within the next 24 months. The SBTi is a partnership between the CDP, the United Nations Global Compact, World Resources Institute, and the World Wide Fund for Nature that drives climate action in the private sector.

Funko Games and Hasbro Unveil Cranium 25th Anniversary Collector’s Edition

Hasbro, a global branded entertainment leader, and Funko Games announced a new multi-year licensing partnership that brings together the biggest names in games to reimagine the mother of all party games: Cranium 25th Anniversary Edition. In addition, the duo is unveiling a refreshed line of Cranium classics and a new original children’s game – designed by Funko Games. Cranium was first introduced to the market in 1998. Its clever design combines several popular party game activities across art, trivia, language, and performance into one game, creating an experience where “everyone shines.” It was one-of-a-kind and a near-instant success, becoming profitable in just six months before taking the title of the fastest-selling independent board game ever in 2001, according to Inc. The game and its iconic Creative Cat, Data Head, Word Worm, and Star Performer characters spawned half-a-dozen other brands in just 10 years before being sold to Hasbro in 2008.

Kids2, Hello Einstein Studios, and Moonbug Premiere STEAM-focused Baby Einstein Ocean Adventure Series

Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the launch of Baby Einstein Ocean Explorers, a new STEAM-focused ocean adventure edutainment series in conjunction with a comprehensive line of two dozen products for children, including toys and baby gear. Created in partnership with child development experts, Hello Einstein Studios and EDH Animation, each 5-minute episode reinforces early learning skills through repetition and interactivity as beloved Baby Einstein characters Cal, Neptune, Opus, Tinker and Dean discover undersea and seaside wonders together with young viewers.

Genius Brands Launches New Business Enterprise, Genius Music

Genius Brands International, Inc (“Genius Brands” or the “Company”) (Nasdaq: GNUS) announced the formation of a new division, Genius Music, focused on developing and monetizing its broad music publishing rights with emerging opportunities throughout the worldwide network of streaming platforms and existing broadcast outlets. Genius Brands has appointed veteran music executive and creative artist, Juan Carlos “JC” Quintero, as Head of Genius Music, to drive the new business venture.

Level Up with A Power-Up Band as Super Nintendo World Prepares to Open at Universal Studios Hollywood Feb 17

Super Nintendo World opens at Universal Studios Hollywood on Friday, February 17, so let’s take a closer look at the land’s exciting Power-Up Band, a fun interactive component designed to help guests level up their experience during their visits within the land. These wearable wristbands sync with Universal Studios Hollywood’s official free downloadable app and function as a complement to the land’s many interactive elements. The Power-Up Band is available for purchase in six design options with character themes, including Mario, Luigi, Princess Peach, Yoshi, Toad and Princess Daisy; choosing a particular character also defines which Team guests will be a part of.

Educational Insights Learning Resources hand2mind

Learning Resources, Educational Insights, and hand2mind Offer $1.7M in Philanthropic and Community Support in 2022

Educational toy companies Learning Resources, Educational Insights and hand2mind advanced their mission to bring learning to life with donations totaling more than $1.7M in monetary and product support to a wide variety of philanthropic organizations in 2022. “Our mission is to bring learning to life,” said Sari Winick, Global Chief Marketing Officer. “To that end, we are proud to have helped a wide variety of philanthropic organizations that support children and families during 2022.”