Toys”R”Us Announces Geoffrey’s Tour Across America
Toys”R”Us, the world’s leading authority in toys and play, has announced Geoffrey’s Tour Across America, a first-of-its-kind free immersive experience for families coming in Summer 2023. Toys”R”Us is partnering with marketing agency Known to create and execute this new multi-city experience to bring the true joy of play to Toys”R”Us kids of all ages. The tour will kick off at the iconic Macy’s flagship store at Herald Square. In a series of multi-city events that feature play like you’ve never experienced before, Geoffrey’s Tour Across America will roll out weekend-long events offering larger than life interactive experiences, entertainment for all ages, fun food, brand activations, VIP experiences, giveaways and more from top toy and family-friendly brands.