Geoffrey's Tour Across America Toys R Us
Events News
Toys”R”Us Announces Geoffrey’s Tour Across America

Toys”R”Us, the world’s leading authority in toys and play, has announced Geoffrey’s Tour Across America, a first-of-its-kind free immersive experience for families coming in Summer 2023. Toys”R”Us is partnering with marketing agency Known to create and execute this new multi-city experience to bring the true joy of play to Toys”R”Us kids of all ages. The tour will kick off at the iconic Macy’s flagship store at Herald Square. In a series of multi-city events that feature play like you’ve never experienced before, Geoffrey’s Tour Across America will roll out weekend-long events offering larger than life interactive experiences, entertainment for all ages, fun food, brand activations, VIP experiences, giveaways and more from top toy and family-friendly brands.

Star Trek Factory Entertainment
Licensing News
Factory Entertainment Announces Partnership with Paramount To Produce Star Trek Collectibles

Factory Entertainment has announced that the company has entered into a multi-year agreement with Paramount parent, Viacom International Inc, to expand upon its best-selling line of movie and television collectibles for Star Trek. Factory Entertainment’s Star Trek line will be centered primarily around its high-end prop replica business. Since 2011, the company has established itself as the leader in producing authentic, limited- edition replicas of props and gadgets from popular movie and TV properties.

Ozzy Possum Douglas
News
Douglas Introduces New Jungle and Forest Animal Plush to Their Selection

Douglas is ready to take you on a safari hunt for cuteness. The plush toy company and lifestyle gift creator is introducing four new Jungle friends to its collection. Jessie the Giraffe is a member of Douglas’ Softs’ Collection. Jessie stands 10” tall, she’s extra floppy and cuddly soft. She looks very much like a true to life giraffe with all the proper marking of golden brown and cream. She will make the best addition to your child’s jungle themed nursery.

Ullman Family
All in the Family Features
All in the Family: The Ullman Family

There are not many multi-generation inventor families, but if there were, the Ullman family would still be at the top of the list. I’ve had the good fortune of getting to know Don and Anne over the years as well as their boys, Al and Jack. Don has great stories (to start, ask him about owning an Italian Ice Shop and an Auto Detailing Shop) and has a playful soul… if you look closely, you’ll see the twinkle in his eyes that matches his mischievous grin. Enjoy reading about the Ullmans!

Insights Family MarTech
News
The Insights Family Voted the MarTech Company of the Year

The Insights Family – the global leader in kids, teens, parents, and family market intelligence – has been named as the number one most innovative marketing technology creator in the UK in the coveted and competitive 2023 MarTech 50 awards. The Manchester based MarTech company, which works with more than 120 clients and operates in 22 markets across 6 continents working with clients such as Amazon, BBC, Hasbro, LEGO, and Warner Media was voted as the MarTech company of the year for 2023. This is a much-improved ranking after receiving 4th place and number one outside of London in 2022 but has risen impressively to top spot in 2023. Judges are impressed by the companies’ continued growth, and how their new mission and strategy is providing actionable insight to a broad range of marketing functions across a wide range of markets.

Wonderfold UK Australia
News
Luxury Stroller Wagon Brand Wonderfold Partners with Exclusive Importers and Distributors for UK and Australia

WonderFold, the leader in the luxury stroller wagon category, has announced their partnership with Baby Central and Coolkidz Australia, two exclusive juvenile products importers and distributors, for their first and only authorized expansion into the United Kingdom (UK) and Australia (AU)/New Zealand (NZ).  The UK and AU/NZ join France, Canada, Spain and Korea as authorized distributors. “WonderFold’s expansion into the UK and AU/NZ marks a milestone in the company’s growth and we are eager to make this investment in our customers worldwide,” said WonderFold Co-Founder, Sabrina Ng. “We are grateful to have found partners that can help us further extend our reach globally and we look forward to achieving this next stage of growth.”

WiT Women in Toys Wonder Awards 2024 scholarship
News
Women in Toys, Licensing & Entertainment Elects Cristina Liquori as Treasurer
Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organization and the industry’s preeminent voice for the advancement of women, is pleased to announce the appointment of Cristina Liquori to its board of directors as Treasurer for a three-year term, which began on January 1, 2023.   As Treasurer, Cristina will guide and oversee management of WiT’s financial affairs. Her contributions will help the organization drive impactful opportunities that…
NERF Hasbro Franklin
Licensing News
Hasbro and Franklin Sports Expands Collaboration Through a Strategic Global NERF Licensing Deal

Hasbro, a global branded entertainment leader, announced today a licensing agreement with Franklin Sports, a leading manufacturer and retailer in the sporting goods industry, to expand its retail production and distribution of NERF Sports products globally. Hasbro will collaborate closely with Franklin to deliver brand-new innovations for the leading action-based performance brand, while expanding the product line’s retail distribution in markets around the world.

Transformers YuMe DZNR 2023
News
YuMe Toys Kicks Off 2023 with the Launch of DZNR Collectibles

YuMe Toys, a division of the Maxx Group, is launching a new series of DZNR collectibles of premium quality designer plush for 2023. The 7” collectible features the heritage and artistry of an iconic character condensed into a stylized art plush that consumers can identify and enjoy with appeals to kids, kidults, fans and collectors alike. Marketed to consumers as limited-edition collections, new lines will be unveiled throughout the year to ensure excitement. The DZNR series for 2023 features characters from Stranger Things, Jujutsu Kaisen, Marvel, Spider-man, and other IPs that are yet to be announced.