Moose Toys’ Newest Innovations Hit #1
Moose Toys, an innovative leader in the toy industry, boasts two number one hits for the month of October, according to Circana; both distinctions are for the toymaker’s original innovations. Buzzed about sales sensation Cookeez Makery was the #1 top growing new brand for the month, within the total market, and Beast Lab in its first full month of sales on shelves captured #1 Action Figure Playset & Accessories, plus earned the #5 top growing new brand spot, within the total market. “Moose innovations and signature ‘WOW’ is behind the near overnight successes of Cookeez Makery and Beast Lab. Achievements like this serve as another proof point that Moose is making great strides in reaching our Big Hairy Audacious Goal of being known as the world’s most innovative toy company,” said Ronnie Frankowski, global president, Moose Toys. “The incredible popularity of these two new brands puts a bold underscore on Moose’s strategy to disrupt the toy aisle across multiple categories. Our original IP brands have been steadily gaining momentum in action figures and our ‘surprise inside’ multi-layered playsets, like Cookeez Makery, have been a tremendous success for us.”