October 2023 - Page 8 of 13

Moosh-Moosh Kicks off the Holidays with Spooktacular Offerings

Before you buy the Halloween candy, get the slippers! Moosh-Moosh, makers of soft plushy toys and accessories, has an entire collection of not-too-spooky themed Slipperz, nine Halloween Pillows, six cuddly Starlight Buddies, and nine Plushies. The spooktacular assortment, available now at moosh-moosh.com, lets kids (and grownups) know the unofficial start of autumn has arrived. As its online warehouse is being stocked with friendly vampire slippers, witch-y sleep pillows and a Starlight Buddy devil with candy-corn horns, parents and grandparents may be asking, what’s a moosh-moosh? Sean Price, Executive VP, Chief Marketing Officer of parent brand MMG Brands has the answer. “Moosh-Moosh is your ultimate cuddly companion designed to bring joy and comfort wherever they go, serving as a cozy pillow pal, a bedtime buddy, or simply a delightful plush friend to share your day with. From plush slippers to cuddle buddies, we have something soft and friendly for everyone.”

Universal Products & Experiences Brings on the Nightmares to Capitalize Upon Horror Portfolio

Universal Products and Experiences (UP&E) is proud to share details of an ambitious 365 licensing strategy for its deep and dark portfolio of Horror properties. Spanning more than 90 years of cinema history, Universal’s vault features classic Universal Monsters including Dracula, Frankenstein and The Mummy, along with nostalgic horror icons like Chucky and Michael Myers. These genre defining characters sit alongside new IP from the next generation of Universal’s horror storytellers, like Jason Blum’s Blumhouse with recent popular films The Black Phone, M3GAN, and the upcoming The Exorcist: Believer and Five Nights at Freddy’s, along with Joran Peele’s Monkeypaw and his unique take on horror with Get Out, Us and NOPE.

New Slumberkins Comfort Corner at Portland East Ronald McDonald House Provides Emotional Support and Learning Tools for Families

Slumberkins, the leading brand for early emotional learning, announces the creation of a new Slumberkins Comfort Corner in partnership with the Portland East Ronald McDonald House and sponsored by The Standard, an insurance and financial services company headquartered in Portland, Oregon. All families experiencing medical crises and living at the Portland East Ronald McDonald House will have the opportunity to experience the Comfort Corner, a newly refurbished cozy room with comfortable seating and bookshelves containing Slumberkins creatures, books and affirmations, which provide emotional support and learning tools.

Contemporary Artist J. Pierce to Launch New Consumer Products for 2024

Fans of J Pierce have always admired his unique art style and the positive feelings his art evokes. J Pierce’s vibrant universe will be introduced into several new consumer product categories, strategic partnerships and retail collaborations beginning in 2024. The new program will also include a charitable alliance with LRG Giving Tree, with a percentage of royalties to be donated annually. “We are very grateful for the opportunity to align with Justin and his partners to utilize a charitable portion of their royalties towards building wellness rooms for underserved youth in foster care and school settings,” says Eunnie Hur, executive director, LRG Giving Tree.

Universal Products & Experiences Adds PUMA to Best-in-Class Partners for Trolls BandTogether

Universal Products & Experiences (UP&E) proves that all that glitters is Trolls as partners from across the globe band together for the launch of new consumer products in celebration of the newest chapter in DreamWorks Animation’s blockbuster musical franchise, Trolls Band Together. PUMA, one of the world’s leading sports brands, is the latest partner to join the technicolor line-up with the exclusive PUMA x Trolls collection of footwear, apparel and accessories set to launch in early 2024. DreamWorks Animation’s Trolls Band Together premieres in cinemas worldwide from 20th October 2023 supported by a multi-category licensing programme that is set to sparkle at retail this holiday season and beyond.

Elmer’s Expands Squishies Collection to Include Glow in the Dark Offering for the Holiday Season

Elmer’s, a leading glue brand for crafts in school and at home and part of Newell Brands’ global portfolio of brands, is launching an extension of its current Squishies collection to include a new Glow in the Dark offering, so kids can squish them, squeeze them, and watch them glow. Just in time for holiday gifting season, kids ages 6 and up can channel their creativity with this hands-on activity that goes beyond the traditional playtime experience. When mixing Elmer’s Secret Solution with various colors and glow in the dark glue pens, there is even more customization options and room for imagination for kids to create their characters in 60 minutes. Using the included UV light, kids will be able to super charge their Glow in the Dark Squishies, bringing new ways for them to play with the 80 mystery characters, including 12 rare ones that they can create and collect. Kids can play and swap their creations with friends as they aim to gather all the characters for the ultimate adventure.

Guru Studio Brings ‘Big Blue’ to the Roku Channel Kids & Family

Animation powerhouse Guru Studio is pleased to announce that it has signed a new distribution agreement with Roku which will bring its comedy adventure series Big Blue to The Roku Channel Kids & Family in the U.S. in 2024. “We’re thrilled to be partnering with The Roku Channel to bring Big Blue to homes across the U.S.,” said Frank Falcone, President and Executive Creative Director at Guru Studio. “This hilarious and heartwarming series is resonating with kids around the world, and we believe Roku is a fantastic home for the series launch in the US given its significant reach and influence in the market,” said Jennifer Oppenheimer, Guru Studio’s Manager of International Sales and Licensing.

Surge Licensing Signs First Wave of Licensing Partners for WEBTOON Roster

Surge Licensing, in partnership with Genuine Entertainment–collectively the exclusive licensing agent for WEBTOON Entertainment–has secured a slate of new licensing partners for the platform’s top performing WEBTOON Originals. Bioworld, Walter Foster, and FiGPiN, will launch new products based on some of the platform’s most popular titles for the U.S. market, while Event Merchandising has been signed to build-out WEBTOON’s new official webstore. Millions of fans around the globe read, share, and celebrate comics on WEBTOON, the world’s largest digital comics platform and home to some of the biggest artists, IP, and fandoms in comics. Redefining comics for Gen Z and the digital era, WEBTOON hosts a diverse range of comic genres and styles, with over 170 million monthly active readers across its various platforms globally.

Scoobtober Extravaganza Unleashed in EMEA

Hold onto your magnifying glasses and get ready to join the grooviest celebration of the year! Scoobtober is the annual month-long extravaganza and thrill ride through the world of Scooby-Doo, bringing fans a tidal wave of programming, products and events across all of Warner Bros. Discovery. Originally launched in the US, it is now a firm fixture in the seasonal calendar with an ever growing list of activations that include spooky social clips and crossovers, 48-hour Watch Party live stream of content with links to exclusive Scooby product from best-in-class partners such as Playmobil, Plastoys and Funko. In line with the growth of Halloween in Europe, Scoobtober is gaining momentum in the EMEA region, led in 2023 by the strongest ever slate of Scooby-Doo content programming for the initiative in this market.