September 2023 - Page 11 of 13

Barbie Announces the 2023 Career of the Year Doll – Women in Sports

Since 1959, the Barbie brand purpose has been to inspire the limitless potential in every girl and with 250+ careers and counting. From princess to president, astronaut to zoologist, Barbie reminds girls they can be anything – and that message has never been more relevant than it is today as it announces its 2023 Career of the Year Collection: Women in Sports, highlighting four careers in the sports industry including a General Manager, Coach, Referee and Sports Reporter.

News

Chronicle Books and LEGO Launch All New Collaborative Products for 2023

Expanding its successful collaboration with The LEGO Group, Chronicle Books continues to surprise and delight adult brick enthusiasts with five new licensed LEGO products for the fall 2023 season. LEGO How We Create Inspiration Deck – The thinkers, builders, designers, and kidsat-heart who work at the LEGO Group invite you behind the scenes to see how they create, every day. This 78-card deck features insights and advice from individuals across all job descriptions at the LEGO Group. Packaged in a keepsake box with a sliding tray, each card offers a moment of personal reflection, a spark of motivation, or an open-ended invitation to harness the power of play. Mixed throughout are more than 20 unique building prompt cards that encourage you to put these valuable lessons and creative strategies into action using your own LEGO bricks.

Ronnie Frankowski Named as New Global President for Moose Toys

Moose Toys has announced that 20-year industry veteran, Ronnie Frankowski has been promoted to the role of Global President. Frankowski will be responsible for leading the global senior leadership team to deliver on Moose’s rolling strategic plan, including meeting annual commercial and functional objectives, in-line with the business’ purpose and values. “Ronnie is a proven global leader who knows how to get results,” said Paul Solomon, CEO at Moose Toys. “We know that his exceptional leadership qualities, his unique ability to facilitate a leading culture and his extensive industry experience both at Moose and elsewhere, will enable us to take Moose to the next level!”

Events News

Wild Republic Founder, G.B. Pillai Named ‘Champion of Sustainability’ Finalist

Wild Republic, an international toy company committed to the development of high-quality plush and toys that nurture our children and encourage a love of nature, is pleased to announce their Founder, G.B. Pillai, as a finalist in the Champion of Sustainability category at the prestigious Toy of the Year (TOTY) Awards. For more than 40 years Mr. Pillai has been the driving force behind the company’s commitment to nature and conservation while proactively striving to be as environmentally friendly and ethically responsible as possible. The Champion of Sustainability is a new category for the TOTY Awards, and was developed to recognize an individual who has made outstanding contributions in the space. The awards ceremony is slated for September 29th in New York City.

Hot Wheels Monster Live Mattel Glow Party

Hot Wheels Monster Trucks Live Glow Party US & International Expansion

Family Entertainment Live, one of the world’s leading presenters of family-oriented live events, and Mattel, Inc (NASDAQ: MAT) a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, have announced the return of Hot Wheels Monster Trucks Live Glow Party, coming in 2024. Amid an extremely successful 2023 tour, with sales that continue to smash the tour’s records, Hot Wheels Monster Trucks Live Glow Party will return in the first half of 2024 to 23 markets in North America and 14 markets across Europe and, for the first time ever, dates in Australia. The tour kicks off in North America on January 6, 2024, in Atlanta, GA, at State Farm Arena, and internationally in Madrid, Spain, on January 3, 2024 at Wiznik Center. Presale tickets for Hot Wheels Monster Trucks Live Glow Party will be available beginning Tuesday, September 5, 2023, with the public sale beginning Friday, September 8, 2023 at hotwheelsmonstertruckslive.com.

Events News

TTPM Unveils Best of Baby Award Winners

TTPM, the leader in video product reviews for toys, baby, and pet gear announced their Best of Baby 2023 List. The list features the best Baby Gear across 21 categories, designed to educate parents. “Parents look to us for recommendations on top products to help them make better shopping decisions. Our team takes this very seriously, putting countless hours of testing into all of the products across multiple categories,” said Jim Silver, CEO, TTPM. “With the amount of products coming to market every single year, we are happy to save parents the time in testing products themselves. That’s what the Best of Baby List is designed to do -these items are all TTPM approved, giving parents peace of mind and easy shopping.

Pocket.watch and Mattel Forge Strategic Ad Sales Partnership

Pocket.watch, the leading kids and family creator content and IP company, and Mattel, the leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, have launched a partnership granting pocket.watch the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels, and American Girl. The entertaining content across these channels further elevates these household brands, bringing kids and parents more of what they love.

U.S. Entertainment Enterprise Falcon’s Beyond and China Cultural Commerce Giant K11 Unveil Major Global ‘Retailtainment’ Venture

Falcon’s Beyond (“Falcon’s” or the “Company”), a diversified global entertainment, consumer experience, and technology enterprise that accelerates intellectual property (IP) activations concurrently across physical and digital experiences, has announced its debut project as part of its joint venture with Raging Power Limited, an arm of K11 Group, the Hong Kong-based cultural commerce giant. Through their joint venture, these two trailblazers in entertainment and retail, respectively, are expected to collaborate to develop and launch new entertainment franchises and location-based entertainment (LBE) attractions across China.

Licensing News

WildBrain CPLG Launches Global Location-Based Entertainment Business with New China Deals Brokered for Peanuts, Teletubbies and In the Night Garden

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, is continuing the expansion of its global strategy with the launch of a new location-based entertainment (LBE) business to drive opportunities for WildBrain’s franchise brands as well as partner brands such as Peanuts and PLAYMOBIL, with an initial focus on China and Asia Pacific (APAC). Veteran licensing executive, Kevin Suh is working with WildBrain CPLG to build out the global LBE strategy. Based in Los Angeles, Suh’s remit includes driving key opportunities across territories worldwide. Formerly President of Themed Entertainment & Consumer Products at Paramount Pictures, Suh oversaw global location-based entertainment for all Paramount Global brands, including Paramount Pictures, CBS, Nickelodeon and more, with key franchises including SpongeBob SquarePants, Star Trek, PAW Patrol and Teenage Mutant Ninja Turtles. Suh managed a portfolio of over 20 Paramount Global-branded entertainment destinations and programs worldwide across theme parks, hotels and resorts, restaurants, retail businesses and stage plays. Previously, Suh was a senior executive at the Motion Picture Association of America and a lawyer in California.