September 2023 - Page 10 of 13

Hasbro Announces Women Innovators of Play Challenge

Hasbro, Inc, a leading toy and game company, has announced the Hasbro Women Innovators of Play Challenge, which is open September 12 to October 12. Hasbro is searching for the next great woman-led mass market toy or game; submitted ideas will be judged on innovation, fun factor and playability, design and aesthetics, mass marketability, and manufacturability. Those who submit toys or games to the Challenge must either be an individual who identifies as a woman or leads a team (maximum of five people) and identify as a woman. “We were blown away by the support and excitement for Hasbro’s Women Innovators of Play event – and now Hasbro is taking this initiative to the next level with our Challenge, which is open to women across 11 countries,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro. “We know that incredible women innovators are out there and can’t wait to see the submitted toys and games.”

TOMY International Recognized for two 2023 National Parenting Product Awards (NAPPA)

TOMY International was recently recognized by the National Parenting Product Awards (NAPPA) for two of their new 2023 lines, Bebé Fuerte and Build-A-Buddy. As one of the longest running award programs in the country, NAPPA is recognized as a reliable source of information for parents and professionals seeking the best products for their children and families. Bebé Fuerte, which launched earlier this month at Walmart and independent toy stores, was created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton. Designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots, and the rich heritage of LatinX culture, the line features Spanish words and phrases and is presented in bilingual packaging. Build-A-Buddy, which launched with a single John Deere Tractor over 6 years ago, has been expanded in 2023 to include five items in the line from multiple licenses including, John Deere, Batman and Transformers. Nearly all items have received STEAM Accreditation by the Toy Association, in conjunction with Dr. Gummer’s Good Play Guide in the Technology and Engineering categories.

IMC Toys Expands Category Offerings with an All-New Dinobytes

IMC Toys, the company known for the popular Cry Babies nurturing dolls, is venturing outside of the doll category and broadening its consumer base with the all-new brand Dinobytes.Dinobytes is a fun and easy game with a classic battling play pattern that kids love! Ready for action straight out of the packaging, the goal is to knock your opponent’s helmet off and be declared the winner!

Unlocking a Vision: MAPP Trap’s EnforceWatch Transforms E-Commerce Compliance

MAPP Trap is thrilled to introduce EnforceWatch, a system that is set to reshape how brands navigate e-commerce compliance. In a world where investments grow over time, EnforceWatch presents a forward-thinking perspective on the ultimate goal. This goal isn’t just about financial returns; it envisions a future where understanding takes precedence over being lost in reports, where strategies and clear guidance are key, and where the complexities of monitoring and enforcement become manageable with the help of advanced machine learning (ML).

RavensBurger Announces New Set for Disney Lorcana Trading Card Game – ‘Rise of the Floodborn’

Ravensburger, the acclaimed publisher of award-winning board games and high-quality toys and puzzles, has announced two new additions to the massively popular Disney Lorcana Trading Card Game (TCG) lineup – Disney Lorcana: Rise of the Floodborn, the game’s second set, and Disney Lorcana: Disney100 Edition, a limited-edition, premium collection of cards from the first two Disney Lorcana TCG sets. Both will be available for purchase at local game stores and mass retail locations later this year.

Hanna Andersson Launches Bluey Collaboration

Hanna Andersson, the leading premium children and baby apparel brand is partnering with BBC Studios Kids & Family to bring to life a collection inspired by the beloved animated show, Bluey, featuring the brand’s iconic PJs, as well as a graphic tee, joggers, a crewneck sweatshirt, and a playful dress and legging set. Launching exclusively on HannaAndersson.com, young fans can join Bluey’s world in playful designs that feature artwork from inspired by the popular episode, Keepy Uppy. Bluey’s third episode, Keepy Uppy from season one follows Bluey, her sister Bingo and their Mum as they enjoy a game of Keepy Uppy around the house with their last remaining balloon. All is fine until Dad joins in and soon, the game becomes the ultimate test of skill. The collection’s artwork, inspired by this very episode, features Bluey, Bingo and bright red balloons against a classic Bluey blue.

Just Play Debuts New Style Bae Dolls

Just Play, a leading global toy company, is bringing endless fashion styling play to the toy aisle with the all-new Style Bae Dolls debuting at major toy retailers starting this month. Each Style Bae doll in the four-doll assortment features a 3D sculpted head with rooted hair and a 2D body that can be outfitted in trendy peel-stick-style fashions and accessories that will allow for over 850 style combinations. The new Style Bae Dolls from Just Play feature 3D sculpted heads with rooted hair and 2D bodies that can be outfitted in trendy peel-stick-style fashions and accessories to create over 850 style combinations.

Entertainment News

Sesame Workshop and Dicapta Increase Accessibility of Sesame Street Content for Children with Disabilities

Spanish-language versions of fan favorites Sesame Street, and Cookie Monster’s Foodie Truck will now be available with descriptive audio and captions through a collaboration with Dicapta and funding from the U.S. Department of Education (DOE). Sesame Workshop, the nonprofit educational organization behind the Sesame-branded series, will also include expanded accessibility for Plaza Sesamo, Listos a Jugar, Pequenas Aventureras, Monstruos en Red, Elmo and Tango’s Mysterious Mysteries, and The Furchester Hotel, all of which are available on Plaza Sesamo’s YouTube channel.

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Toikido Partners with Chuck E Cheese On Expansive Piñata Smashlings Promotional Campaign

Toikido, the London-based entertainment company on the cutting edge of digital design and toys, is partnering with Chuck E Cheese, the world’s number one global family entertainment fun center, to bring an immersive Piñata Smashlings experience to young fans, in-game and in-store, that will include the popular entertainment brand’s signature Chuck E Cheese characters’ first official IP integration on Roblox. The fully integrated three month-long campaign begins in October and runs until the end of the year at participating Chuck E Cheese fun centers across the U.S. and Canada. The promotion will feature special events, including product sampling weekends and a chance for fans to design their own Piñata Smashlings character, as well as collect the Chuck E Cheese characters exclusively within the new Piñata Smashlings Roblox game, developed by Toikido and Supersocial, a U.S.-based developer and publisher of metaverse games and experiences.