September 26, 2023 - Page 2 of 2

Minecraft and NERF Partner on Minecraft NERF World DLC in October 2023

Hasbro, a leading toy and game company, and Minecraft announced an exciting partnership for the popular sandbox video game. The free Minecraft NERF World DLC (downloadable content) gives players an immersive experience full of thrilling challenges involving their favorite NERF blasters combined with iconic Minecraft worlds and mobs. In this DLC, players use NERF blasters to target mobs in different arenas inspired by locations from the game, featuring experiences that are true to the NERF brand: blaster battles, a NERF-themed arena, parkour challenges, and more. Throughout these experiences, players will wield Minecraft NERF products and fight a final boss inspired by one of the most memorable Minecraft mobs: the NERF Ender Dragon.

Zigazoo Kids Opens Product Submissions In Platform’s Largest Editorial Giveaway Program To Date

Zigazoo Kids, Generation Alpha’s largest and safest social network for kids, is giving companies the opportunity to make a real prize out of their product with its newly launched 30 Days of Giveaway program. The program is free for companies to participate in and gets products in front of millions of kids ahead of the holiday season, offering a win-win for brands and lucky entrants! The initiative kicked off on September 16th with 150 of Zigazoo’s Creator Club talent announcing Zigazoo’s 3rd Birthday and the giveaway program that’s now live in the app. Though it may be Zigazoo’s Birthday, Zigazoo is giving its users the presents!

Toikido Partners with Panini Group to Launch Piñata Smashlings Collectables in Global Markets

Fast-growing entertainment company, Toikido, has joined forces with international brand leader for sticker and trading card collectables, Panini Group, to roll out new Piñata Smashlings collectables on an international scale. The first IP to be developed in house by Toikido, Piñata Smashlings is on-track to becoming one of 2023’s most exciting children’s brands, having attracted over 1.3 million users to its immersive Roblox game within its first month of launch. Established in 1961, the Panini Group develops and launches over 1,000 sticker and trading card collectable products each year and boasts a long track-record of working with household names like Marvel, Disney, and Barbie.

Funko Games Brings the Holiday Spirit To NYTF

Ahead of Toy Fair, Funko Games, the award-winning tabletop gaming studio, presents a collection of engaging board and party games inspired by beloved holiday classics, including iconic properties and characters like Charlie Brown, Rudolph the Red-Nosed Reindeer, and Rugrats. As a leader within the gaming industry, Funko Games consistently creates fun, imaginative and engaging collectible games, offering immersive board game experiences to casual fans and board game enthusiasts alike. Peanuts Charlie Brown Trim the Tree Game, Funko Games’ latest signature family tabletop game, brings a touch of heartwarming nostalgia this holiday season, allowing players to collaboratively decorate the beloved character’s iconic Christmas tree with ornaments in the classic Peanuts style.