WildBrain CPLG Inks Global Partnership with Lifestyle Brand MINISO to Launch New Merchandise for Teletubbies, Strawberry Shortcake and In the Night Garden
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has struck a far-reaching direct-to-retail partnership with international lifestyle retailer MINISO, which will see hundreds of new consumer products for the iconic brands Teletubbies, Strawberry Shortcake and In the Night Garden launch in over 5,000 MINISO stores around the world. The partnership was brokered by WildBrain CPLG’s China team on behalf of WildBrain Ltd.