Here, Kitty, Kitty
News
Fireside Games Launches Their All-new Game ‘Here, Kitty, Kitty!’

When have you ever heard of the player who owns the most cats (in real life) goes first? In every round of Here, Kitty, Kitty, felines rule in this competitive card game! A little cat-titude goes a long way as three to six players interact with a cat burglar, a can opener, catnip, cat fights and the occasional stray dog. There are no fraidy cats here as Zoomers and Boomers claw their way to the winner’s circle! “This was a perfect game to play with Grandma and the kids while waiting for dinner to be ready,” wrote one Amazon buyer. “It’s a relatively short game with easy set-up, and the simple, silly game play kept everything light and fluffy.”

Incredible Jelly Belly
Licensing News
Incredible Group Unveils Jelly Belly Licensed Toys to Bring Iconic Jelly Bean Flavors to Life this Fall

Incredible Group is unveiling its long-awaited lineup of Jelly Belly licensed toys and collectibles in a collaboration that is sure to satisfy your sweet cravings. The collection is set to launch for Fall 2023 and includes a range of squishy Jelly Belly jelly beans of various sizes – all of which are scented to replicate original Jelly Belly bean flavors. Incredible Group has made its mark manufacturing and distributing licensed and original toys across North America. Its partnership with Jelly Belly builds on a longstanding commitment to discovering, creating and sharing the best toys and games in its market. The collection will feature squishy, scented & collectible jelly bean toys with classic Jelly Belly bean shapes and scent! Available in two different collectible sizes and a variety of packs for purchase, this new launch is a must-have for kids and adults alike! 

Barbie Warner Bros Discovery Save the Children Euromonitor
News
Barbie Movie Set to Breathe New Life into Doll Sales: Euromonitor International

Barbie film fever is set to turn the world pink and skyrocket doll sales to an estimated US$14 billion by 2027, according to a Euromonitor expert. Loo Wee Teck, Head of Toys and Games at Euromonitor International, said the upcoming Barbie movie, releasing on 21 July featuring Margot Robbie and Ryan Gosling, is set to jumpstart interest in Barbie and dolls globally. The much-anticipated Barbie film is expected to boost dolls and accessories sales by a massive 16% growth in 2026 compared with sales in 2022. Dolls’ purchases rose during the pandemic before falling away last year.

neopets Dominic Law
News You're Hired
Neopets Unveils New Leadership Team, Roadmap for Brand Revival and CEO, Dominic Law

Neopets, the iconic virtual pet website that has captured the hearts and imaginations of millions of players for over two decades, is welcoming a pivotal new chapter with a change in corporate ownership and a renewed investment that will support an extensive roadmap of game releases and updates, rebranded products, and exciting brand activity. The brand will be spearheaded by Dominic Law, who previously worked with the brand under the ownership of NetDragon Websoft.

Bababoo and Friends
News
Bababoo and friends Expands its Product Offerings to Include A New Plush Line: Best Friends

Award-winning, European toy brand Bababoo and friends continues to expand its U.S. offerings beyond its wooden toy line and books with the addition of a new plush category, slated to launch in fall of 2023. The new “Best Friends” plush line for ages 0+ years, features Bababoo (lion) and his fun-loving character friends, Yuki (monkey), Pippa (bunny), Wilma (whale) and Lolo (elephant). The brand features fully developed characters with relatable personalities, and backstories that radiate positivity, inclusion, and age-appropriate lessons such as friendship and courage. These diverse plush characters were developed using high quality, soft textured materials, offering additional ways in which children can play and explore the world of Bababoo and friends.

Piñata Smashlings Roblox
Licensing News
Toikido and Supersocial Ignite a Global Phenomenon with Piñata Smashlings, An Unparalleled Roblox Adventure

Toikido and Supersocial are thrilled to announce the global launch of Piñata Smashlings, an imaginative, visually stunning, multiplayer Roblox game that will captivate audiences worldwide and kids of all ages. The innovative, blockbuster, premium quality game offers players a unique social experience as they explore, capture, and train Smashlings, the magical pet-like creatures that live in the Piñataverse – and marks the first of its kind integration of digital gameplay alongside physical product, experiential entertainment, and more.

The Lunar Dial Goliath
News
Goliath Partners with Wondery for the Launch of the Lunar Dial

The stars have aligned themselves for the exciting launch of The Lunar Dial, a new strategy game brought to you by global toy and game company Goliath in partnership with Morbid, presented by Wondery, a critically acclaimed premium podcast network. The wickedly cool, out-of- this-world game is based on “Morbid”, the currently top-ranking True Crime podcast with over 400 million downloads with each episode getting 1.5 million downloads on average on Apple and Spotify.

JAKKS SDCC
Events News
JAKKS Pacific and Disguise Announce San Diego Comic Con Panel and Audience Giveaway

JAKKS Pacific, Inc a leading toy manufacturer and Disguise Inc, world leaders in costume design will give San Diego Comic Con guests an in-person look at all-new Super Mario toys, incredible additions for Sonic the Hedgehog enthusiasts, and many other exciting releases. The panel will take place during Comic Con at the San Diego convention center Friday, July 21, 2023 6pm – 7pm in Room 9. All audience members will receive a JAKKS figure from the Super Mario line or Sonic the Hedgehog at the end of the San Diego Comic Con panel.

Hasbro SDCC 2
Events News
Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International

Celebrating its centennial anniversary this year, Hasbro, Inc, a toy and game company, is returning to San Diego Comic-Con (SDCC) International, showcasing an incredible lineup of branded activities based on fan favorites, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars, Indiana Jones and Marvel from The Walt Disney Company. “We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con,” said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like Transformers, G.I. JOE, and NERF.”