Month: June 2023

Toikido, the London-based creative studio with a mission to put “toy” into the heart of games, has created the EURO2024 mascot for the Union of European Football Associations (UFEA). The announcement of the new mascot was made with UFEA and Fanatics, UEFA Euro 2024 master licensee. During the build-up to the tournament, the mascot will encourage Generation Alphas [those born from 2010] to be more active and health-conscious through its #MakeMoves campaign. The life-size teddy bear mascot pays homage to the popular children’s toy said to have originated from Germany in the early 20th century. Over the next two weeks, children in UEFA’s Football in Schools program will contribute to a poll to name the mascot, which all stem from the German word for bear, “Bär”. These are Albärt, Bärnardo, Bärnheart, Bärtram, and Herzi von Bär. The mascot will be the subject of an extensive merchandise program.

Miraculous Ladybug fashion dolls and a vehicle inspired by the highly anticipated animated feature Miraculous: Ladybug & Cat Noir, The Movie, will debut this summer from Playmates Toys and ZAG. The product rollout is timed to coincide with the film’s release on Netflix on July 28, 2023, and theatrically in France, Germany, China, Belgium, Switzerland, Poland and the Eastern Europe region, Russia, Greece, Turkey, and Israël.  Playmates Toys and ZAG continue their mission to deliver quality and engaging Miraculous toys and dolls. The line includes the Ladybug and Cat Noir fashion dolls; a limited-edition Marinette Grand Ball collector doll; and Marinette’s brand-new Volkswagen e-Beetle, inspired by her electric concept car which will be making its first appearance in the movie, alongside other vehicles in the Volkswagen ID. family!

Disguise, Inc, world-leading costume design and manufacturer, has announced worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s Transformers: Rise of the Beasts. The latest installment in the Transformers movie series from Hasbro, a toy and game company, premiered globally on June 9th, 2023. Disguise is thrilled to introduce their new lineup for the movie featuring classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal, and Cheetor. The Transformers franchise has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, they are confident that this new line will be a huge hit.

Angry Birds’ parent company Rovio Entertainment has partnered with award-winning educational gaming platform Legends of Learning to bring the globally-loved media franchise into the world of education. The partnership, which was facilitated by Angry Birds’ global licensing agency IMG, will result in a series of educational games that leverage the iconic characters and settings of the Angry Birds franchise. Using player-focused gaming experiences, interactive gameplay and hands-on problem-solving, the games are designed to help students learn important STEM concepts, ranging from collisions and forces to angle measurement.