Month: June 2023

Bulldog Licensing, the leading licensing agency, which represents Sesame Street in the UK on behalf of non-profit organization Sesame Workshop, has announced the imminent arrival at retail of two new ranges to build on the brand’s significant presence across UK retail and which underline the enormous appeal of the brand to the fast-growing adult market. TruffleShuffle, a leading name in exclusive retro t-shirts, men’s, women’s and unisex clothing, cool gifts and accessories, and Pawprint Family, which supplies patches and pins of fan-favorite characters, have both announced new Sesame Street collections for adults.

Playview Brands, a leading toy company with a keen eye for the future of fun, is broadening its vision with an array of brands and licenses, including leading properties NERF, Minecraft, and the upcoming one-of-a-kind service, MyHeroMail. Playview has proudly selected ChizSix Marketing & Media as its Agency of Record (AOR) to ensure its ever-growing portfolio stays in the foreground.  Playview Brands has prided itself on giving children of all ages the pieces for limitless fun with their BUNKR Battlezones brand, which transforms NERF-play by allowing blaster fans to customize their very own battlefield, KI Puzzles, and Enigma Art Puzzles. Expanding their vision with new brands and licenses this year, Playview has tapped ChizSix to help unveil what’s coming next down the pipeline.

In an exciting collaboration, My Hero Academia, TOHO animation, Crunchyroll, the National Basketball Association (NBA), NBALAB, and HYPERFLY have joined forces to create a unique fashion collaboration that merges fans’ widespread devotion for anime and My Hero Academia with their passion for the NBA, resulting in a one-of-a-kind, must-have line of streetwear for fans.  Exclusive items from the collaboration will debut at NBA Con, held in Las Vegas from July 7-9, with the full range of merchandise launching later this fall.

Toy and game company Hasbro and luxury fashion label Anya Hindmarch are proud to collaborate on the launch of the highly anticipated Anya Hindmarch x Mr. Potato Head capsule collection. The eight-piece capsule collection of small leather goods spotlights the cross-generational pop culture icon, Mr. Potato Head in his classic Derby hat, mustache and bright red nose. The collection is available now at Anya Hindmarch, Net a Porter, Matches

Invisible Universe, an internet-first animation studio that has been referred to as the “Pixar of the internet,” announced that they have appointed Segal Licensing as their Licensing Agent in the U.S. and Canada. The appointment comes as the studio continues to experience huge demand for their social media-based animated franchises including Qai Qai, inspired by Serena Williams’ daughter’s doll; Clydeo, based on Jennifer Aniston’s dog; Squeaky & Roy, the long lost toys of Dixie and Charlie D’Amelio; Ember, the daughter of the underworld; and Lovie, a preschooler who quite literally wears her heart on her sleeve. With viewership for Invisible Universe’s portfolio of properties in the multi-millions, Segal Licensing will be tasked with partnering with the studio to broker deals that bring more points of engagement to fans of their franchises.